Prey's debut sales in the UK seem quite low

Short version:
- Prey seems to have debuted with between 17K to maybe 25K sales in the UK.
- This is much lower than Dishonored 1, Dishonored 2, or any other recent Bethesda game this generation. You can think of it as half of Dishonored 2 or a third of Dishonored 1 if that helps approximate.
- There's a lot of data in the quotes below if you want to compare more specifically.
- For reference, Deus Ex: Mankind Divided debuted with ~38K, and that got the series killed.

Expanded information:

That estimate is not correct, Dishonored sold about 72,000 units in its debut.

(Upweighted to 100%)

[Week 41, 2012] DISHONORED (BETHESDA SOFTWORKS) - 72,000 / NEW
[Week 19, 2016] DOOM (BETHESDA SOFTWORKS) - 63,000 / NEW
[Week 45, 2016] DISHONORED 2 (BETHESDA SOFTWORKS) - 42,000 / NEW
Thank you! I'll split out a thread in a bit.

Would 20-25K with a ceiling of 30K (if Mario Kart was 100% of Switch software sales in April) be an appropriate estimate for Prey?
Based on Watch Dogs we calculated that the floor for Mario Kart 8 was about 58,000 units, please note that there is always a certain margin of error that accumulates every week because of the rounding. Therefore, Mario Kart 8 Deluxe first week should be > 61,000 once we upweight it to 100% of the market. I upweight in this case because total marked data is always extrapolated to 100% of the market.

So based on the data we got this week we can say that Prey at least sold 17,000 units (100%). I would lower the ceiling of 30,000 units (100%) because The Legend of Zelda: Breath of the Wild was every week of April in the top 10, and that is at least some thousands of units per week. Then there is 1-2 Switch that also charted in the top 40 every week.
The 71% drop week over week which was used to create this ceiling came from here:
Feb 3, 2015
I think it might pick itself up. At least digitally on Steam its been hovering on the Top 5 for a while.

But this might also be their new review system kicking in full effect for a more "unknown" named title.
Feb 22, 2016
It's a shame, since it seems to be a good game. Maybe Bethesda should reconsider their review policy as well, since I can't imagine it is very good for a relatively unknown title like this.
May 7, 2009
Reboot of an IP with no reviews at or near release, no demo on PC and performance issues on the PS4 demo.

Not too surprising. I might've bought it on PC if it had a demo.


Now what's the next step in your master plan?
Nov 23, 2015
New Jersey
Sad as the game seems pretty cool from the previews I saw. Haven't had the time to touch the demo but I was hoping to pick it up in the near future once I kill of Yakuza 0 and the last few huge games I have left from the first quarter of this year.
Sep 3, 2007
Their marketing strategy on this one was nonexistent, other then quietly dumping a demo out there. Bethesda's no-reviews strategy worked out ok for known franchises like Doom, but it's crippling an unknown quantity like Prey. It sounds like buzz around the game is positive, and it's not really directly competing with anything at the moment. It should be able to do better than that if competently handled.

I don't think it has to do with the review embargo. I'd say maybe a lack of marketing or people just aren't as interested in Dishonored or prey type games.
The review blitz on a new release is a form of marketing though. Denying the game that chokes off a major source of attention.
Jun 13, 2014
Not sure how it's fairing in the US, but I know that I personally am waiting for more critic reviews before pulling the trigger on my end.

Bethesda's review policy might make sense for games like Fallout and The Elder Scrolls which are known entities with built in audiences, but for a new (or in this case, re-imagined) franchise like this, the embargo definitively kept me from buying the game at launch for sure.
Oct 6, 2014
I had no idea Prey was out or even coming until I start wondering why there was a thread floating about.

I didn't even know we had seen gameplay. For whatever reason it passed me by entirely and I'm reading up on games every damn day.

Last week if you told me you wanted to see it at e3 I would have responded "yeah me too."


Un Rama
Nov 13, 2013
Hopefully word of mouth helps it pick up momentum as it's a great game. Doom can get away with bethesda's review BS because it's Doom but Prey needed that positive review push to signal boost it.
Anecdotally I've seen TV marketing here in the States, especially on ESPN, but I also feel like there isn't a lot of buzz online or amongst friends that play a lot of games. Mind-share is definitely low compared to other recent releases.

Could be yet another game that is critically a success but doesn't necessarily translate to sales. Though first I'd like to hear more about worldwide units and also those that include digital purchases, to get a better sense for overall copies sold.
Oct 28, 2014
I guess since marketing for AAA is often almost as expensive as the actual development costs, Beth just wanted to find out what happens when you save on it.
I value their scientific contribution to gaming.
Sep 2, 2012
The Netherlands
I seriously had no idea this game was already out... I thought it was still ways off from release. I was just thinking "wait where was the review thread" but apparently Bethesda pulled a Bethesda again?


edit: oh, apparently there is a review thread on GAF... I just completely missed it.
May 31, 2013
Isn't the studio that made this game already owned by Zenimax? If so, I don't understand their strategy with this game. Who are they going to cripple financially then buy them cheaply?