it's indeed a shitty thing to do to any developer,but I still wont call it a PR disaster.
and just to be fair we still don't know the real story of what happened/what is happening,there are just too many different rumors here, is it Bethesda refusing to pay or Human Head wanting more money outside their original contract after all the praise the E3 2011 demo got.
"Why, NeoGAF? Why do you do it? Why get hyped up? Why keep hoping? Do you believe you're hoping for something? For more than your Prey 1 love? Can you tell me what it is? Do you even know? Is it freedom? Or truth? Perhaps peace? Could it be for love? Illusions, NeoGAF. Vagaries of perception. The temporary constructs of a feeble human intellect trying desperately to justify a game's existence that is without meaning or purpose. And all of them as artificial as the Human Head itself. Although, only a human mind could invent something as insipid as hype. You must be able to see it, NeoGAF. You must know it by now. You can't hype. It's pointless to keep hoping. Why, NeoGAF, Why? Why do you persist?"