Yeah, and people like me. I preordered one literally because there's a chance I'll want it. I won't scalp because I find it a horrible practice, but this stuff - especially with no deposit on sites like Amazon - doesn't mean all that much. Especially considering we don't know how many they had.
I've just walked past a GAME here in Sheffield and they've put up their PS4VR Pre-Order posters, very hastily made mind you. But there may be other avenues for UK peeps who want to get on the pre-order train.