Ummm what?!?I guess that's why they created one of the hottest consumer electronic devices of last holiday that is still 100% sold out today. That's why they have a million different controller variations and accessories available for sale including a god damned fridge. You're right, what MS really wants to do is relinquish that walled garden XBOX store money and pay Sony 15-30% tax for the right to appear on their device. SMH.. armchair strategists need to chill.