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[Ovid]

http://adage.com/article/news/change-reebok-logo-shift-pros-crossfit/291923/

Why?

The old one is somewhat iconic.

 

[nemesun]

I'll stick to my British Knights, thank you very much.

While you're at it, might as well head down to Asda next time and grab yourself one of 'em George trainers. BK is utterly rubbish.

 

[Juicy Bob]

Reebok is British? I never knew.

Me too.

 

[legacyzero]

"YOU UGLY..... MUTHAH........"

 

[-Setsuna-]

Shiiiiiiiii-it, son!

Pumps for Life!

The new logo looks OK, but the previous one was iconic and strikingly magnificent.

 

[SturokBGD]

If it bleeds, we can kill it.

 

[kamspy]

Looks kinda like the adidas triangle.

 

[Glass Rebel]

Interesting, never knew that. It seems greatness is a family trait for those lot.

With the rise of Adolf Hitler in the 1930s, both Dassler brothers joined the Nazi Party, with Rudolf reputed as being the more ardent National Socialist.[1] Rudolf was drafted, and later captured, while Adi stayed behind to produce boots for the Wehrmacht and then broke away from the Nazi Party.[2] The war exacerbated the differences between the brothers and their wives. Rudolf, upon his capture by American troops, was suspected of being a member of the SS, information supposedly supplied by none other than his brother Adi.[3]

yea

 

[Visualante2]

Reminds me of the Axion logo

 

[Omega]

It's like Reebok goes out of their way to have bad logos.

 

[ThatObviousUser]

yea

Adidas and Puma were started by Nazis?

Yeah I think I'll be just fine not buying from those companies.

 

[Drazgul]

The first one, they used that font all the way from 1895? No way.

 

[Aquamarine]

Damn it...semantic satiation got me again.

The word Reebok sounds really weird to me now.

reebok, reebok, ree, bok, reebok reebok reebok reebok reebok ree of bok,
bok of ree, reebok, reebok

 

[LevelNth]

Cool, Vader's shuttle in negative space.

OBI-WAN NEVER TOLD YOU WHAT HAPPENED TO YOUR LOGO

HE TOLD ME ENOUGH, HE TOLD ME YOU KILLED IT

 

[Anth1888]

Didn't Reebok use this logo for a while in the mid 2000's, shortening the name to RBK. I remember some football shirts changing to it.

 

[Ovid]

The first one, they used that font all the way from 1895? No way.

Yeah, I don't believe that.

Didn't Reebok use this logo for a while in the mid 2000's, shortening the name to RBK. I remember some football shirts changing to it.

I remember that. I think it was used for a specific line though.

 

[captmcblack]

Shiiiiiiiii-it, son!

Pumps for Life!

One of the 5 greatest sneakers ever made, period. Eternally fresh.

Anyway, the vector was a great logo...this triangle thingy is so non-descript. I mean, if that's going to be the logo for Reebok's Crossfit/exercise stuff, that's fine - but the vector is their swoosh. Why get rid of it?

 

[SBH]

Damn it...semantic satiation got me again.

The word Reebok sounds really weird to me now.

reebok, reebok, ree, bok, reebok reebok reebok reebok reebok ree of bok,
bok of ree, reebok, reebok

When I was kid they used to sell copies with the name Reebook in Estonia. It looked so funny and I got a sports bag with the name printed large on the side. A friend had Adibass shoes.

To not just ramble they should have stuck with the old logo. Too many logos like this.

 

[pulga]

First logo isn't even a logo, I've always despised the second one, so for me it's a step up from 'shit' to 'half a shit"

Rebook sucks anyway, so it's all the same.

 

[ganon]

Shiiiiiiiii-it, son!

Pumps for Life!

Used to own 1 of these, still didn't know what the pumps are for.....

 

[See You Next Wednesday]

Used to own 1 of these, still didn't know what the pumps are for.....

When I was a kid, I thought they made you jump higher
I thought Reebok had some kind of flubber technology that is activated by it.

 

[Indrid Cold1]

I'll stick to my British Knights, thank you very much.

Just awful. As endorsed by MC Hammer and "The Crips" street gang. Possibly the most unfashionable trainers ever.

 

[SporeCrawler]

those crazyguys from herzogenaurach

 

[SporeCrawler]

Looks kinda like the adidas triangle.

reebok is adidas

 

[Devolution]

Looks more like a car logo.

 

[AlwaysPlaying]

Clearly nothing better to talk about. Reebok, what are you doing?

 

[BlackGhost]

GROSS

 

[temp]

Far as I know they're transitioning from being sports-oriented to focusing on fitness and health, meaning yoga, Crossfit, and stuff like that. Makes more sense with that context.

Fake edit: Yeah, that's what the article says too. New logo definitely evokes that feel more than the old one.

 

[chadderbox77]

Reebok is pure garbage, same with Nike. I tend to stick with Adidas or Puma.

BS. No more comfortable sneaker than Nike Air Max 90.

 

[Darkangel]

Reebok is British? I never knew.

See people? They need to go back to the flag logo.

 

[Qvoth]

never knew reebok is british and used to have the flag as their logo
1895 though? goddamn that's older than adidas and nike right?

 

[DominoKid]

haha Reebok is so trash.

 

[TheBaldEmperor]

Reebok is pure garbage, same with Nike. I tend to stick with Adidas or Puma.

Really? I have worn Reebok for the last 20 years and they always stand up really well to heavy use on the basketball court. Growing up my friends had Nike and they always wore out way before my shoes did. I currently have Zigtech basketball and running shoes as well as a pair of the Shaqnosis. They are all comfortable and have stayed in good shape.

As far as the new logo goes...I hate it.

 

[Suite Pee]

Aw man. When I was a kid I liked how the logo kind of looked like my palm lines.

 

[markot]

First org logo is best.

Pumps were for pumping. You pumped them. Pumps!

 

[Number45]

See people? They need to go back to the flag logo.

I'd always assumed it was just a local thing, and in other countries they used the relevant flag.

 

[JLG-]

Looks like Active skate shops logo..

 

[neptunes]

Hmm I've seen them use that logo before, is it just now they've made it their only logo now?

I swear I've seen that new logo on a few of their jackets and track pants a year or two ago.

 

[Cyan]

will look great when incorporated into the design of footwear. 'targeting reticule' goes well with the shape of a foot.

This is the most subtle use of the "shot themselves in the foot" meme I've ever seen.

 

[TheBryanJZX90]

The most famous Reebok shoe that everyone keeps posting, the pumps, don't even have the old logo

 

[Zekes!]

I've never really liked Reeboks.

Nike lucked the fuck out with their logo

 

[Log4Girlz]

Today I learned that Reebok has been around since the 1800's.

 

[hirokazu]

Nope.

They already have an iconic logo. Even though they kinda diluted the brand with a whole bunch of different variations like the Rbk one in the past decade or so, they should stick with it.

Also no way they've been using that font since 1895? That's the same font as the 80s Apple Computer logo.

 

[Timbuktu]

Nope.

They already have an iconic logo. Even though they kinda diluted the brand with a whole bunch of different variations like the Rbk one in the past decade or so, they should stick with it.

Also no way they've been using that font since 1895? That's the same font as the 80s Apple Computer logo.

Looked it up, they were called J W Fosters & Sons until 1958 and 'rhebok' is a gazelle apparently.

 

[Nicktendo86]

Used to own 1 of these, still didn't know what the pumps are for.....

Left or right?

 

[starchild excalibur]

Looks like a corporate logo

 

[smurfx]

reminds me of the arco logo.

 

[dc89]

Didn't Reebok use this logo for a while in the mid 2000's, shortening the name to RBK. I remember some football shirts changing to it.

Yup!

 

[blamite]

Neither of the old ones were "iconic," and this one won't be either.

 

[kmax]

Why not just skip the logo?