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[salromano]

From Siliconera, supposedly a leak from a company working on PlayStation 4's marketing campaign. The Destiny logo appears in it, too. Same source tipped them about PSP's "Step Your Game Up" campaign before it was announced.

Sony is going to give PlayStation 4 a big marketing push and the keywords behind it are "Greatness Awaits." Siliconera obtained a leak from a company working on the campaign.

The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god."

"Who are you to be ordinary? You, who could get away with murder, or raise the dead…" As the guy says this the buildings start to look damaged.

"Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers." We hear a distant screech – and in the far background some windows blow out from the sound. Suddenly, two people sprint the opposite way covered in yellow paint.

More through the link: http://www.siliconera.com/2013/05/09/sonys-playstation-4-marketing-slogan-is-greatness-awaits/

 

[BadWolf]

Not bad, might have potential.

 

[braves01]

But how much does greatness cost?

Spoiler

$599 US dollars

 

[Basil]

lol, I read the last part as SUPER greatness awaits... which would just be a superb slogan to go with.

 

[Crawl]

I am ready for Greatness.

 

[-Pyromaniac-]

Sounds cool. Obviously can't tell much until you see it though. Sounds like it could be a good teaser.

 

[Avallon]

http://www.neogaf.com/forum/showpost.php?p=57274910&postcount=110

 

[Crimson_Gold]

I want to see this. Definitely better than the crying baby

 

[GAMERG0D]

Sony really wants that hardcore crowd.

 

[SMT]

Reminds of Harry Potter, and reassures me that something great is coming.
My self-esteem just increased tenfold.

GIANT ROBOTS? GUNDAM CROSSFIRE 2

This is supposed to be games showcase in text format, before the actual showcase, children.

Get hyped.

 

[plainr_]

Greatness. Come Forth.

 

[Jinfash]

Greatness Gone

 

[Chance Hale]

I'll still hoping for a pissing dog infected with rabies to match the baby ad.

 

[AznSniper]

I guess this is the PS4 ad for the Champions League final.

 

[Black Republican]

thats the best they came up with?

 

[ascii42]

Description sounds cool. I can see it.

 

[Hot Coldman]

Sounds good. "Video games are awesome" seems to be a thing Sony's good at doing.

 

[Imm0rt4l]

Did Sony hire Don Draper?

 

[TriGen]

That sounds fine, but I'd need to see the commercial to really decide whether I personally like it or not. This will be better than the early PS3 commercials, though, I know that even without seeing it.

 

[daveo42]

Maybe they'll have some good advertising to start off this gen instead of waiting a year or two.

I'm actually really excited for this.

GIANT ROBOTS? GUNDAM CROSSFIRE 2

Or Armored Core.

 

[EightBitNate]

I like the new Ad company. Their Susan Glenn ad for Axe is touching.

 

[MightyHedgehog]

Will they really roll with that 'getting away with murder' line?

 

[Ghazi]

The media's going to have a field day hearing that Sony's telling people that they can get away with murder.

 

[Bgamer90]

Sony really wants that hardcore crowd.

Seems like it.

I don't know how successful they will be with these ads -- seems like they are making these ads for people who were pretty much already set on buying a PS4.

Think it would be smarter to make ads that are less cryptic and more eye grabbing to attract audiences outside of just really hardcore gamers.

 

[funkystudent]

Get the guys who did the PlayStation Meeting intro to do it.

 

[-Pyromaniac-]

Did Sony hire Don Draper?

LOL I was thinking the exact same thing. I read it in his voice the way he'd pitch something. Totally his style too.

 

[Karak]

I am sorry but that sounds terrible. I guess I would have to see how they roll it out and the imagery. But...no just no.

 

[RibMan]

Interesting slogan. Implies a focus on core-gamers.

 

[braves01]

Did Sony hire Don Draper?

 

[Dreamgazer]

"Disappointment Ensues"

 

[Crawl]

I am sorry but that sounds terrible. I guess I would have to see how they roll it out and the imagery. But...no just no.

 

[Loudninja]

Not much I can say until I see the actual ad campaign.

 

[Gordon0Freeman]

Sounds dumb. But I'm not purchasing a PS4 for its slogan, so it doesn't really matter.

 

[EMT0]

But how much does greatness cost?

Spoiler

$599 US dollars

9/10, 'cause I lol'd.

 

[pharmboy044]

Not sure if I would use the word "murder" in the commercial. That's too hot of a word to use when it comes to gaming.

 

[pr0cs]

zzzzzz

hello cliche

 

[SJRB]

"Greatness awaits" is an awesome tagline.

The description of the actual commercial sounds terrible though.

 

[Karak]

Perfect hahaha...But I would have said the same thing had it been the WiiU or Xbox 720 announcement. Its too fucking SPARTA for me.

 

[RibMan]

Seems like it.

I don't know how successful they will be though -- seems like they are making these ads for people who were pretty much already set on buying a PS4.

Think it would be smarter to make ads that are less cryptic and more eye grabbing.

At launch, it makes a lot more sense to preach to the choir. Especially if the console price-tag isn't 'casual-friendly'.

 

[.GqueB.]

thats the best they came up with?

Yea it's just a black background with white text on it. Lazy, minimalist, bullcrap.

 

[gofreak]

Will they really roll with that 'getting away with murder' line?

They've done it before.

 

[Anteater]

 

[Karak]

They've done it before.

True enough.

 

[SMT]

Maybe they'll have some good advertising to start off this gen instead of waiting a year or two.

I'm actually really excited for this.



Or Armored Core.

Any mecha porn is welcome, I'd defnitely buy the PS4 for Armored Core 6, or any game for that matter. I'd just wish they'd give the MSG series another shot.
But please target 60 fps.

 

[Marcel]

You gotta read all ad copy in that Don Draper voice. It's required.

 

[Mrbob]

I want to see this. Definitely better than the crying baby

Lol, crying baby ad was a something, that is for sure.

 

[Palette Swap]

That sounds in line with the tone of that Playstation recap clip they showed at the start of the PS4 event. TBH, that clip was the first time for me in a long while where they nailed the PS brand.

 

[Graphics Horse]

This sounds like it might be related to the live action shoot with the GTAV logo in it.

 

[TangerineCloud]

Does it sound kind of cool? Yes.

Does it sound like an effective advertisement? ...

 

[Harlock]

I would love read the briefing from sony.