• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
  • The Politics forum has been nuked. Please do not bring political discussion to the rest of the site, or you will be removed. Thanks.

[Rumor] PS4's Marketing Campaign: "Greatness Awaits"

salromano

Member
Jan 8, 2011
4,339
0
0
NYC
gematsu.com

From Siliconera, supposedly a leak from a company working on PlayStation 4's marketing campaign. The Destiny logo appears in it, too. Same source tipped them about PSP's "Step Your Game Up" campaign before it was announced.

Sony is going to give PlayStation 4 a big marketing push and the keywords behind it are "Greatness Awaits." Siliconera obtained a leak from a company working on the campaign.

The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god."

"Who are you to be ordinary? You, who could get away with murder, or raise the dead…" As the guy says this the buildings start to look damaged.

"Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers." We hear a distant screech – and in the far background some windows blow out from the sound. Suddenly, two people sprint the opposite way covered in yellow paint.

More through the link: http://www.siliconera.com/2013/05/09/sonys-playstation-4-marketing-slogan-is-greatness-awaits/
 

Basil

Banned
Apr 8, 2013
305
0
0
lol, I read the last part as SUPER greatness awaits... which would just be a superb slogan to go with.
 

-Pyromaniac-

Member
May 10, 2009
53,311
3
840
Sounds cool. Obviously can't tell much until you see it though. Sounds like it could be a good teaser.
 

SMT

this show is not Breaking Bad why is it not Breaking Bad? it should be Breaking Bad dammit Breaking Bad
May 12, 2011
6,317
0
0
30
NoHopeLeft
Reminds of Harry Potter, and reassures me that something great is coming.
My self-esteem just increased tenfold.

GIANT ROBOTS? GUNDAM CROSSFIRE 2

This is supposed to be games showcase in text format, before the actual showcase, children.

Get hyped.
 

TriGen

Member
Nov 28, 2011
3,778
0
0
That sounds fine, but I'd need to see the commercial to really decide whether I personally like it or not. This will be better than the early PS3 commercials, though, I know that even without seeing it.
 

Ghazi

Member
Jul 23, 2012
11,047
1
0
The media's going to have a field day hearing that Sony's telling people that they can get away with murder.
 

Bgamer90

Banned
Mar 20, 2007
20,961
0
0
Sony really wants that hardcore crowd.

Seems like it.

I don't know how successful they will be with these ads -- seems like they are making these ads for people who were pretty much already set on buying a PS4.

Think it would be smarter to make ads that are less cryptic and more eye grabbing to attract audiences outside of just really hardcore gamers.
 

Karak

Member
Jun 22, 2009
13,754
2,719
1,315
www.youtube.com
I am sorry but that sounds terrible. I guess I would have to see how they roll it out and the imagery. But...no just no.
 

pharmboy044

Member
Dec 23, 2008
6,575
14
910
Not sure if I would use the word "murder" in the commercial. That's too hot of a word to use when it comes to gaming.
 

SJRB

Member
May 10, 2012
25,324
9,960
1,000
"Greatness awaits" is an awesome tagline.

The description of the actual commercial sounds terrible though.
 

RibMan

Member
Aug 29, 2011
2,733
0
0
Seems like it.

I don't know how successful they will be though -- seems like they are making these ads for people who were pretty much already set on buying a PS4.

Think it would be smarter to make ads that are less cryptic and more eye grabbing.

At launch, it makes a lot more sense to preach to the choir. Especially if the console price-tag isn't 'casual-friendly'.
 

SMT

this show is not Breaking Bad why is it not Breaking Bad? it should be Breaking Bad dammit Breaking Bad
May 12, 2011
6,317
0
0
30
NoHopeLeft
Maybe they'll have some good advertising to start off this gen instead of waiting a year or two.

I'm actually really excited for this.



Or Armored Core.

Any mecha porn is welcome, I'd defnitely buy the PS4 for Armored Core 6, or any game for that matter. I'd just wish they'd give the MSG series another shot.
But please target 60 fps.
 

Palette Swap

Member
May 13, 2009
12,826
0
0
That place there.
That sounds in line with the tone of that Playstation recap clip they showed at the start of the PS4 event. TBH, that clip was the first time for me in a long while where they nailed the PS brand.