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[Rumor] PS4's Marketing Campaign: "Greatness Awaits"

DBT85

Member
Oct 24, 2011
19,204
0
0
36
New Cross Gate, London
I can honestly say I've never seen a better ad in my lifetime than that. Then years later we got creepy looking little girls and crying babies. :/

Yep on both counts. I get why people want ads with gameplay in, but if they are going to omit it, this is the very best thing they can do instead.

Especially if they are trying to hark back to the PS2 era.
 

Arnie

Member
Apr 15, 2007
30,597
0
0
I hate it when Sony does this big melee of gaming imagery, thinking that the sheer quantity of it all will bubble up into some great consumer frenzy. They did it with the Vita ads here, where there was some really strange mixed messages including World War Two battle scenes, and adventuring, and then some football just thrown in.

It's like making a meal with every ingredient you own because more stuff equals better taste. Sometimes the simpler ideas are better, unless you're going to have a baby crying again.
 

SuicidalSteve

Member
May 26, 2010
3,144
0
615
Advert spotted in this morning's metro

 

gofreak

GAF's Bob Woodward
Jun 8, 2004
43,343
2
1,645
PS4 release in 2013 in Europe confirmed ?

That was immediately what jumped at me.

Well, not confirmed necessarily, but advertising that in a European country specifically... might be new thread worthy?
 

Withnail

Member
Dec 16, 2009
4,026
545
990
Yep the bigger news is that looks like confirmation of a 2013 EU launch for PS4. New thread worthy I'd say.
 

specialguy

Banned
Feb 17, 2011
4,527
0
730
Sony has a knack for really bad slogans that seem like they come from the 80's or something.

I mean if you told me that slogan out of the blue I'd just know it was from Sony.
 

Fou-Lu

Member
Mar 25, 2010
10,099
4
0
Canada
I don't know, I like this marketing direction. No one makes me feel pumped for gaming like Sony can, no matter how silly that sounds.

*Goes to watch the Kevin Butler E3 speech*
 

jiggle

Member
Jun 7, 2004
20,372
2
0
rescind life sounds way better than murder

another video with homage to bravia tv commercials
same ad agency?
 

Deviation

Neo Member
Feb 20, 2010
71
0
0
Minnesota
I don't know, I like this marketing direction. No one makes me feel pumped for gaming like Sony can, no matter how silly that sounds.

*Goes to watch the Kevin Butler E3 speech*

It's too bad that thing went south for them. The Kevin Butler angle is some of the best advertising Sony's ever had and I think it's something they could have just kept doing forever.

This "Greatness Awaits" campaign looks like a sony ad, alright. It's... okay, I guess. But they could do so much better.