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[Thorgal]

Everything's in the treatment for these things. You could read a script and it might seem lame as hell, but the execution can bring it to brilliance. Or vice versa.

I would say though, the bit about Destiny is interesting. Obviously Bungie was at the Feb meeting and talked about a 'partnership' with Sony, and announced a content deal. But maybe it's a marketing thing too?

Fully agree .

look at this old ps2 ad and then imagine how the script must have read.

http://www.youtube.com/watch?v=sbOjxU6OpoM

 

[Concept17]

Sounds like old arrogant Sony is back. Hope they fail miserably

Why would you hope for this?

It doesn't sound arrogant at all. It sounds like they want to continue their tradition of placing the idea that playstation has a wide variety of games, and encompasses everything you could find on a system, while being epic. Commercial sounds great if done right.

 

[braves01]

Then how come you haven't bought a PS4?

Hit the share button to show your homies how to pwn noobs in Call of Duty: Ghosts, or even take control and do it for them. It only costs $599 US dollars.

Sony, PM me for more campaign ideas.

 

[Gorillaz]

So Sony is a fan of Nike's Olympics Commercial?

Obviously the only thing in common is the greatness part but whatever

 

[Baconsammy]

https://www.youtube.com/watch?v=8AyVh1_vWYQ

It can't be bad, it's got more memory!

 

[blitzwolf215]

Eh, I miss creepy floating baby.

 

[Risette]

Sony certainly has a knack for being as pretentious as possible when talking about their systems

Confidence is pretension? Jesus, do you want them to bow down and say "everyone else is great too!" in their ads?

 

[Majine]

Gr8GBness AwaiGDDR5

 

[Baconsammy]

Confidence is pretension? Jesus, do you want them to bow down and say "everyone else is great too!" in their ads?

No, I want them to create ads that actually work. And if they don't work actually make me smile. Like parking a Crash Bandicoot truck outside of Nintendo headquarters and challenging Mario to a fight via a bullhorn until escorted off the premises by Nintendo security. With Microsoft apparently focusing on being anything but a gaming console, it's ripe to be mocked. Old successful Sony would have.

 

[dragonflys545]

I love this one :3

 

[Perkel]

looks like they are going this style:

Double Life

 

[Canis lupus]

welcome ch4nge

 

[grumble]

As in the op sounds kind of weird. Best ps ad ever was double life

 

[TimeEffect]

Actually, "Do Not Underestimate PlayStation" could be a good redeemer slogan, since a lot of people expected Sony to die out with PS3

 

[Gorillaz]

double life commercial for PS1 was pretty good back in it's time.

 

[China Dont Care]

 

[Ryuhza]

PS4 is about to make you it's bitch.

 

[Unspeakable Evil]

Sounds ok. Let's see if it leads to greatness.

 

[pharmboy044]

Where is that from?

 

[Andrefpvs]

Well, this doesn't necessarily mean it's fake, but:

Playstation instead of PlayStation.

 

[BruceLeeRoy]

No, I want them to create ads that actually work. And if they don't work actually make me smile. Like parking a Crash Bandicoot truck outside of Nintendo headquarters and challenging Mario to a fight via a bullhorn until escorted off the premises by Nintendo security. With Microsoft apparently focusing on being anything but a gaming console, it's ripe to be mocked. Old successful Sony would have.

Oh man I loved those ads. "Plumber Boy your time has come!"

LOL! Well done man

 

[Canis lupus]

double life commercial for PS1 was pretty good back in it's time.

Yep, even won an award.

 

[baxter2231]

Imagine an ad full of the many cool gifs that people have made that would be hilarious

 

[Killthee]

Where's the hotel console?

 

[R3TRODYCE]

They need to rethink this.

 

[DesertFox]

A super appears

SUPER: Greatness Awaits

I am so confused.

 

[dispensergoinup]

More like HADES awaits.

OT: I like it, definitely a good hype slogan.

 

[Jobbs]

well, it beats wii u's marketing campaign of "here's a new controller for your wii".

(fyi I'm not against nintendo, I love nintendo, they just fucked up with marketing)

 

[CaptainFalafel]

Am I the only one who is intrigued by the color yellow being used?
Is it possible that the PS4 will be black with yellow highlights seeing that the GameInformer PS4 issue also had yellow highlights?

 

[Kai Dracon]

Will wait for inevitable price drop and super greatness.

 

[Rebel Leader]

I kinda like it

 

[Shahed]

It all depends on implementation. On the surface it seems way overblown, but if they do it right it could be pretty good

 

[darkside31337]

Am I the only one who is intrigued by the color yellow being used?
Is it possible that the PS4 will be black with yellow highlights seeing that the GameInformer PS4 issue also had yellow highlights?

Pretty sure they used yellow for the cover because the Second Son in the title is yellow.

 

[ascii42]

Sony certainly has a knack for being as pretentious as possible when talking about their systems

What do you want them to say? "PS4: Mediocrity awaits"?

 

[eddfromtheriver]

Will wait for inevitable price drop and super greatness.

Awesome avatar.

 

[babyghost853]

Maybe they'll have some good advertising to start off this gen instead of waiting a year or two.

I'm actually really excited for this.



Or Armored Core.

I hate to be the one but ZOE

 

[Menaged]

I hate to be the one but ZOE

Just... don't
It's too painful

 

[daveo42]

I hate to be the one but ZOE

Ugh...don't remind me of that...Too soon man. Too soon.

 

[Raist]

Not sure about this. Sounds like the early PS3 ads, which wre terrible.

 

[nero2082]

at least it's not Gre4tness

 

[vilmer_]

They should bring back the floating baby :lol

 

[YouEnjoyMySelf]

Sounds good. Anything will be better than the PS3 launch marketing. I do love the "Michael" ad and the Kevin Butler "Vice President" ones from later on.

 

[Alebrije]

They should bring back the floating baby :lol

Screaming "Greatness Awaits!!!!!!"

 

[CrunchinJelly]

I have a feeling it will be waiting a while.

 

[Portugeezer]

Greatness needs to come at a good price, otherwise the only thing that will be great is the shitness of the sales.

 

[DemonNite]

Greatness Awaits teaser...
http://www.youtube.com/watch?v=5Ochs_3s_RY

 

[Thorgal]

Greatness Awaits teaser...
http://www.youtube.com/watch?v=5Ochs_3s_RY

so you think you can dance? -next gen version?

 

[AnbaLeumas]

My body is ready for greatness.

 

[Dark_AnNiaLatOr]

Greatness Awaits teaser...
http://www.youtube.com/watch?v=5Ochs_3s_RY

wow, gif animation made easy in media molecule's new game!

 

[vilmer_]

Screaming "Greatness Awaits!!!!!!"

I'd settle for a floating sloth.