The idea was to attempt to make the Russian people want to push Putin out or at least influence him to withdraw from Ukraine.
But what's actually happening is that he's tightening his control of everything. He's saying he's banning foreign business interests in the country, he's blaming the West for the demise of their currency and overall he's collectively making foreign countries the boogeyman. This piracy measure is a prime example, they will spin this in a way that makes them appear to be the good guys.
This isn't going as planned. Cutting the Russian people off from the outside world only means they fall further under his influence. He was already brainwashing his people, it's only going to get worse now that they will have zero exposure to the rest of the world.
My own country has been effected and torn apart by western countries doing similar shit so that the people pushed their government out. And when they did, they installed a brutal NEW government and havent helped the people since.
The western countries got oil out of it and have never supported the people afterwards, so I couldnt care less how they spin russia or putin. Fuck them 1st and foremost