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The Wall Street Journal

The new owners of Colt 45, with the help of rapper Snoop Dogg, plan to unveil next month a label called Blast by Colt 45. The beverage will contain fruit flavors and 12% alcohol by volume, about twice the level of the original version of Colt 45.

The Metropoulos brothers said they signed a long-term marketing agreement with Snoop Dogg The company declined to discuss the terms of the deal with the artist but said it will spend millions of dollars on the launch of Blast, including ads in Vibe, a music magazine.

Blast—which will make its debut in stores April 5, or "4-5," for Colt 45—will be sold in six packs of seven-ounce bottles, as well as in single, 23.5-ounce cans. Flavors include strawberry lemonade and raspberry watermelon, with colors to match.

The level of alcohol in the 23.5-ounce single can of Blast is about the same as the amount in four regular 12-ounce beers.

The Metropoulos brothers said Blast isn't intended for underage drinkers and that point-of-sale marketing and other efforts will encourage drinkers to put Blast on ice and mix it with ginger ale, juices and other beverages, diluting it.

"We are going to pound home the message of drinking responsibly as a main focus," Daren Metropoulos said,

Snoop already endorses St. Ides and something called Snoop Dogg 40 Oz Malt liquor but Kool-aid flavored heavy malt liquor is something I can't get behind. Drunks need their malt liquor, lord knows I can't criticize them for liking it, but this seems like a naked plea to appeal to teenagers. Given the amount of dismay this board had for the banning of Four Loko I doubt you see it my way.

 

[NEOPARADIGM]

Here's to hoping it doesn't taste like my ass cough syrup like half those other "12%" malt beverages do.

 

[Bread]

I'll give it a shot, the flavors sound pretty good.

 

[captmcblack]

Without the caffeine, it's simply not loko enough.

 

[joelseph]

Fuck yes, I am going to pour it into old Four Loko cans.

 

[Ashhong]

mmmmmm strawberry lemonade

 

[Get'sMad]

this is for the chickz right?

 

[ahoyhoy]

this is for the chickz right?

 

[BobTheFork]

One week ago I was getting beer and I saw a case of Colt .45 with a logo that said "enter for a chance to meet Billy Dee Williams in LA!!!"

That's all.

 

[BigJonsson]

One week ago I was getting beer and I saw a case of Colt .45 with a logo that said "enter for a chance to meet Billy Dee Williams in LA!!!"

That's all.

ROFL

 

[siddx]

I am so all over this. I love shitty flavored bum beer like sparks.

 

[teruterubozu]

I'll stick with Gin & Juice.

 

[Acid08]

Holy fuck, I am all over this.

 

[samus i am]

Four Loko made it cool to drink stuff like this. I will give it a try.

 

[FairyD]

Laid back.

 

[Get'sMad]

http://twanatells.com/wp-content/uploads/2010/11/snoop-dogg.jpg[/IM][/QUOTE]

should I have said "hoes?"

 

[SUPREME1]

Four Loko made it cool to drink stuff like this. I will give it a try.

Drinking four lokos is cool?

The only people I see drinking that shit is people who are broke and/or don't know any better.

So yeah, it's usually young people.




*sips super high end ultra premium quadruple distilled liquid diamond infused virgin blood vodka*

 

[USD]

Laid back.

With my mind on my money and my money on my mind.

 

[Clydefrog]

*sips super high end ultra premium quadruple distilled liquid diamond infused virgin blood vodka*

Mmmm, love that stuff. I keep mine in dead squirrels and ducks, like its meant to be.

 

[Mr.Squirrel]

Without the caffeine, it's simply not loko enough.

Lol ill be drinking some loko tonigt

 

[Battlezone]

Without Nate Dogg around to sing the hook for the commercial, this is just destined to fail.

 

[Barrett2]

Without the caffeine, what's the fucking point?

 

[Ether_Snake]

Sounds girly.

 

[wenis]

Without the caffeine, what's the fucking point?

To get fucking hammered.

 

[mokeyjoe]

Sounds girly.

Totally girly.