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News Sony Announces PlayStation Studios Initiative (branding)

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llien

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Feb 1, 2017
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Sony in the buildup for the launch of the PlayStation 5 has announced a new umbrella initiative focusing on its first-party studios. The new PlayStation studios umbrella will serve as a marketing branding for their first-party games, similar to Microsoft's Game Studios, which will make it loud and clear that a game has been developed in partnership with Sony. This might not mean much by itself, but it could, speculatively, serve as a way for Sony to extend its brand image to platforms other than the PS5 - case in point, PC.

Sony has already been bringing its first-party, exclusive games to the PC for a while now - Quantic Dream has already brought its full cadre of games to the PC, and Guerrilla will be launching their much-acclaimed Horizon: Zero Dawn this summer (still waiting for God of War, Sony, make it happen). This new branding initiative will appear in game trailers and in game boot sequences, but will only be imparted in games come the PS5 launch in Holiday 2020.



TPU
 

SleepDoctor

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This is not going to go well.

This gen will be more about subscriptions and services rather than just exclusives. If you're a pc gamer, you probably won't have a need for any console this gen. But for console gamers its still business as usual. Just sticking to the ecosystem you're more invested in.
 
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Shin

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