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[Topher]

At Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, we are continually exploring new ways to push the boundaries of visual computing and deliver richer, more immersive gameplay experiences. Today, we are pleased to announce that SIE has entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company.

Founded in 2022, Cinemersive Labs brings together a specialized team with deep expertise in computer vision and machine learning.

Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.

We look forward to welcoming the Cinemersive Labs team to SIE and continuing to make PlayStation the best place to play.

Sony Interactive Entertainment Acquires Cinemersive Labs

With deep expertise in computer vision and machine learning, Cinemersive Labs will contribute to Sony Interactive’s efforts to enhance gameplay

sonyinteractive.com

 

[DeepEnigma]

 

[Kenneth Haight]

Render my Aloys peach fuzz in 8K new minions. This is your life now.

 

[Guardian Monkey]

Can't wait till Sony shuts them down in a few years!

 

[Moondoggy]

"Well you see DLSS is good now and I actually like it, cause they're calling it PSSR instead"

 

[tkminus]

Ass of Can Whooping
New Sony game in future

 

[Saber]

Eh...seems ok I guess. Not sure about the focus on machine learning though, they gonna to use to what to enhance more LoU and Horizon games?
Also don't get too cosy because they might close them later.

 

[Fbh]

Cool, this should help improve whatever upscaling tech they use on Ps6.
At least it's not another dev studio they'll close down after having released zero games.

 

[Topher]

Eh...seems ok I guess. Not sure about the focus on machine learning though, they gonna to use to what to enhance more LoU and Horizon games?

It's so they can make PSSSSSR

 

[Xyphie]

PSSR3 OFF PSSR3 ON

 

[Represent.]

Awesome news for Graphics whores. These guys teaming up with VGC will be produce the goods.

Sony got lapped this gen graphically, after being the best in the world last gen.

Next gen is gonna be awesome.

 

[John Bilbo]

AI?

 

[DeepEnigma]

PSSR3 OFF PSSR3 ON

 

[Saber]

PSSR3 OFF PSSR3 ON

Hermen watching this

 

[bender]

It's so they can make PSSSSSR

I wish Palliasso had locked people's avatars to their April 1st selections go along with the pronoun gag.

 

[reinking]

This could be a good sign if Sony plans to stick with VR.

 

[Fahdis]

PSSR3 OFF PSSR3 ON

Angry Gorilla vs. Woman

 

[Loomy]

Eh...seems ok I guess. Not sure about the focus on machine learning though, they gonna to use to what to enhance more LoU and Horizon games?
Also don't get too cosy because they might close them later.

Not sure about the future?

 

[Ryseer]

At Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, we are continually exploring new ways to push the boundaries of visual computing and deliver richer, more immersive gameplay experiences. Today, we are pleased to announce that SIE has entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company.

Founded in 2022, Cinemersive Labs brings together a specialized team with deep expertise in computer vision and machine learning.

Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.

We look forward to welcoming the Cinemersive Labs team to SIE and continuing to make PlayStation the best place to play.

Sony Interactive Entertainment Acquires Cinemersive Labs

With deep expertise in computer vision and machine learning, Cinemersive Labs will contribute to Sony Interactive’s efforts to enhance gameplay

sonyinteractive.com

 

[TVexperto]

Cant wait for Sony to close the studio in 3-5 years!

 

[MiguelItUp]

Can't wait till Sony shuts them down in a few years!

This one certainly feels inevitable.

 

[Dr. Samuel Hayden]

The sony clown show continues

 

[Represent.]

Cant wait for Sony to close the studio in 3-5 years!

They are joining the VGC team, this is actually dope news.

 

[DeepEnigma]

Cant wait for Sony to close the studio in 3-5 years!

It's not a "studio," it's am AI ML image tech company.

The tech and crew will be rolled into Sony just as was Gaikai and OnLive.

 

[tr1p1ex]

PS6: Now with 33% more wrinkles and 67% more strands of hair!

 

[Topher]

I wish Palliasso had locked people's avatars to their April 1st selections go along with the pronoun gag.

 

[bender]

 

[Signalis]

Any news about their closure yet?

 

[diffusionx]

Bluepoint died for this

 

[Topher]

Any news about their closure yet?

 

[gpn]

Gotta get going on PSSR5

 

[PlayStaytion]

At Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, we are continually exploring new ways to push the boundaries of visual computing and deliver richer, more immersive gameplay experiences. Today, we are pleased to announce that SIE has entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company.

Founded in 2022, Cinemersive Labs brings together a specialized team with deep expertise in computer vision and machine learning.

Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.

We look forward to welcoming the Cinemersive Labs team to SIE and continuing to make PlayStation the best place to play.

Sony Interactive Entertainment Acquires Cinemersive Labs

With deep expertise in computer vision and machine learning, Cinemersive Labs will contribute to Sony Interactive’s efforts to enhance gameplay

sonyinteractive.com

It sounds like about the PS6 and beyond.

 

[Sanepar]

One more studio for Sony shut down, nice!

 

[PlayStaytion]

Any news about their closure yet?

If Microsoft are doing the same thing then I'm sure they'll stick around.

 

[onQ123]

Post in thread 'Nvidia at Live GTC : DLSS 5' https://www.neogaf.com/threads/nvidia-at-live-gtc-dlss-5.1694702/post-271380461

 

[onQ123]

It's going to be amazing actually

 

[Oblivion78]

One more studio for Sony shut down, nice!

This isn't a game dev studio, its a tech studio if you actually read the article.

 

[onQ123]

This isn't a game dev studio, its a tech studio if you actually read the article.

They just enter threads to troll they don't care how dumb they look doing so.

 

[PauloRoberto]

This thread is interesting, because you can see who at least tries to read the article who parrots about 'another game studio to be closed'.

That being said, Im not surprised this is ammunition (for the lack of a better word) to PSSR 4 (or even 3, why not)

 

[DeepEnigma]

They just enter threads to troll they don't care how dumb they look doing so.

 

[Mr. PlayStation]

Bring back BluePoint!

 

[Topher]

Post in thread 'Nvidia at Live GTC : DLSS 5' https://www.neogaf.com/threads/nvidia-at-live-gtc-dlss-5.1694702/post-271380461

 

[JackZwame75]

This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.

So, embracing some form of better upscaling by AI machine learning to enhance visuals... dlss5 style?

Very curious about the future PSS3 with this AI tools improving

 

[Viruz]

This isn't a game dev studio, its a tech studio if you actually read the article.

 

[CentralScrutinizer]

Reads like a eulogy.

 

[onQ123]

Bluepoint died for this

Actually yeah that & the fact they didn't have their own IPs to work on when no one else would hand their babies ( ips they created) over to them.

 

[Nfactor_AF]

All will follow suit, DLSS5's technology was just a preview of what's coming. The writing has been on wall since 2024 with companies like Higgsfield etc. that have the ability to generate complete photorealism from prompts. Atleast the apex of graphics will finally be reached in the next generation.

 

[pqueue]

awesome. machine learning AI slop.

Sony the trend-chaser.

 

[Represent.]

awesome. machine learning AI slop.

Sony the trend-chaser.

Your mistake was thinking AI is a trend.

 

[Topher]

awesome. machine learning AI slop.

Sony the trend-chaser.

If Sony is chasing a trend here then it is about seven years late