Sony Patent: convert TV commercials into interactive PlayStation Move games & More.


Junior Member
New Sony patent that will allow television commercials to be played as online social games using the PS3 & other devices some games are shown using the PlayStation Move.

"System for converting television commercials into interactive networked video games

Methods, systems, and computer programs for converting television commercials into interactive network video games are presented. In one method, a broadcast or streamed commercial is accompanied by an interactive segment. A media player coupled to the broadcast or streaming media source identifies the existence of the interactive segment and presents the user with an enhanced and interactive mini-game commercial that can be played with other "viewers" in a common or disperse demographic. Multiple methods for content delivery are provided, including a model where television commercial is inserted within consecutive frames of the television program, and a model where the commercial is overlaid on frames of the television program allowing the user to play the game while the television program is displayed. In a preferred embodiment, the termination of the interactive mini-game commercial is set within a fixed time period commensurate with traditional spot television advertising. ""&OS="sony+computer"&RS="sony+computer"

PS: if posting the link from my blog is a problem I'll remove it I only used it because most people can't see the images from the patent site because they are in Tif format & besides that chances are other websites will just take my story & repost it anyway & it will end up right back on gaf from their website lol.

& on anther note this is to close to my crazy dream that I told y'all about "What if all PS4 Games are free to play with ads like broadcast TV?"



Junior Member
I also seen a patent for a PlayStation Controller with sound processing & what might be a smaller PS Vita that has detachable Cameras & GPS
That's actually a legitimately cool idea. Really depends on the execution and pushing behind it though. Something like the Samsung Galaxy S III ads that let you download free music, except it's hard to find one ANYWHERE would be horrendous.


Junior Member
Just thought about something. with the cloud based gaming commercials can be demos of real games , that you could buy right from the ad if you like the game.

say you are watching a Football game the commercial can be Madden & it bring you right into the game to do a few plays before the Football game come back on & give you the option to buy Madden after the play. that would be a lot more effective than the commercial we have today.
HDMI pass-through is gonna get big in a few years, or at the very least set top boxes supporting some kind of signal/video augmentation.
The patent shows a PS3 interacting with the commercial and that's only possible if you have:

HDMI pass-thru with overlay and interception of the XTV data stream that's part of the video stream. Edit: or an external tuner and Clear Cable or Over the air digital tuner connected to a home network playing through a PS3. Problem is most cable companies now scramble all signals/channels so HDMI pass-thru is needed.

So Sony in 2010 had plans for a PS3 with HDMI Pass-thru and the Xbox 361 in the 2010 Xbox 720 powerpoint leak to be released 2012 Christmas season supported XTV and had HDMI pass-thru. XTV-HDMI pass-thru implies power modes.

Anyone want to bet on the PS3 4000 chassis having HDMI pass-thru.
Also saw on your blog that you were surprised I wasn't more excited by finding the 56 page Xbox 720 powerpoint. You were "bouncing off the walls". I've had the same feeling about some of your finds, "doesn't he know what he found!!!!" <grin>. For the powerpoint it's what I expected and as I commented, the Fudgezilla leaks had that powerpoint as a source and they were "leaking" a little at a time. It's how I found the powerpoint, with key words in the Fudgezilla leak.

Oh, this Vizio $99 box has HDMI pass-thru: Vizio Co-Star Review: Hands-On With Vizio&#8217;s New $99 Streaming Box 8/2012

While this would be just another $99 box on the market if the specs stopped there, unique to the Co-Star is that it comes bundled with the Google TV platform, which Vizio has completely re-skinned for their device. In addition, no other $99 box on the market has HDMI pass through, thereby allowing you to overlay the Google TV platform and apps on top of live TV, thanks to the Co-Star&#8217;s HDMI in port. This is one of the nicest features of the device, as the user experience switching between live TV, Google TV and apps is seamless, but is still hampered by the fact that the Google TV platform still feels like a beta product.
Updated: I did not have the time to test the OnLive gaming service on the box, so I don&#8217;t know how well that performs.
And another $99 Google TV box with HDMI pass -thru said:
Earlier today, a new $99 Google TV box was announced by Hisense, a company that sells flat screen TVs for cheap, mostly in stores like Walmart and Costco. Named the Hisense Pulse with Google TV, the company says the box will ship in November and will have support for 1080p, built-in WiFi, HDMI in and out, ethernet and a double sided remote control featuring a built-in touchpad and dedicated Netflix button on one side and a QWERTY keyboard on the other.
Someone has developed a cheap SOC to implement Google TV, these are the first to market this month! XTV starts next month.
The original post is about XTV or X-tended TV. This is a link (link now broken ) to a 2001 study on what's coming as well as some cites from that study to interest others to read the study.

The coming together of the broadcast industry (TV programmes), the entertainment industry (movies, games) and the Internet (World Wide Web, email, chatting and e-commerce, or t-commerce as it is referred to in the context of television) creates an enormous momentum or the development of new content and new services.

All analyses are intended to contribute to a better description and understanding of the four main terms of this study: webTV, enhanced TV, interactive TV and personal TV

Digital television is a technology of encoding audio, video and data into digital format, the transmission of the signal and the receiving and decoding of that digital signal. Digital television ensures better image and sound quality and is an enabler for new services.

WebTV is a service by which Internet can be disclosed and used on a television set.

Enhanced television refers to the enrichment of programs with additional information. Examples are for instance statistics during a match at Wimbledon or the choice of a different camera angle. This extra information is shown by for instance making the main broadcast into a so called 'quarter screen'.

Interactive television refers to the enrichment of programs with additional information thereby making use of direct feedback from the consumer. Examples are for instance ordering a cookbook during a cookery show by pressing a code on your remote control, or voting during a game show by using your remote control.

Personal television refers to the concept of watching television programmes at any given moment as chosen by the individual, which is also referred to as ‘time shifting’. Examples are watching the 8 o’clock news at 8:34 or pausing live broadcasting and continue watching for instance a few minutes later where you left off. In a broader sense personal TV refers to the concept of television viewing behaviour tailored to a person based on preferences and earlier viewing behaviour.

The importance of adopting industry standards is recognised by the set-top box community. It enables set-top developers to port applications to all of the currently available different operating systems and leads therefore to lower overall set-top deployment costs.

The DVB initiative is named Multimedia Home Platform, or MHP ( This standard is a set of Java-based application programming interfaces being tandardised for the digital broadcast of multimedia and applications in Europe, Asia, and other regions.

Implemented in set-top boxes it enables the reception and presentation of applications in a vendor and broadcaster neutral framework. The MHP API consists actually of a series of APIs dealing with more procedural functions to access low-level procedural functions, or more declarative functions to interpret application functions.

A similar solution as MHP is reached by a subcommittee of the ATSC, named T3/S17. They developed a reference architecture called the DTV Application Software Environment (DASE), which support broadcast environments and a variety of open Web standards. The reference architecture is comprised of a virtual machine for set-top applications and a presentation engine. The Personal Java Virtual Machine was selected as the application virtual machine for all DASE compliant set-top boxes. For the presentation engine a Broadcast HTML (BHTML) is proposed. According to the DASE specification a web browser is not required to view BHTML content, reducing the memory and processing requirements of the set-top box.

The focus of the ATVEF is on leveraging existing Internet standards (HTML 4.0, CSS1, ECMAscript, DOM) to deliver an enhanced TV experience, in order to make content production for digital television less expensive and more convenient for consumers. The alliance - comprising of among others Microsoft, Intel, Disney, NBC, Cablelabs, DirecTV, Sony and Warner Bros – defined protocols for HTML-based television, which allow content creators to deliver enhanced programming over all forms of transport (analogue, digital, cable, MMDS, and satellite) to any intelligent receivers. The ATVEF group has created a specification, called Advanced Television Enhancement Forum pecifications for Interactive Television 1.1. It describes guidelines for developing content and distributing to a variety of access devices, among them digital set-top boxes.

Home Media Servers

The set-top box and its brother-in-arms the PDR can be seen as paving the way for a central hub, portal or gateway for all communications in the home environment:

“Technology is erasing the boundaries of televisions, telephones and computers. The
cable box on your TV will not only let you order all the PPV movies you want, but it
will be a virtual communications centre.” (C. Michael Armstrong, chairman of AT&T, at
the 1999 Internet World Conference, quoted from Swann, 2000, p. 103)


“You’ll see set-tops with hard drives for storing operating software, entertainment, and
games. It will be the wireless link for telephone handsets and devices for home
shopping and transmission of video to a second TV set. If a person doesn’t have a
PC, the most powerful device now in the home is the set-top.” (Gary Osborne, head of
corporate development at Pace, quoted from Dunn, 2001).

The concept of interconnecting electronic devices within a residential home seems the next logical step. It allows consumers to share files between family members, share the use of expensive peripheral devices such as colour printers and DVD players, and play multi-user games.

Within the context of the TV Anytime Framework it is also recognised that consumers can have a PDR as a personal 'local' storage device in their living room but can add removable
media as external storage to the home hub (see Figure 22).34 They can also carry a portable device with storage media, or they can access personal storage at the head-end of a service provider. Therefore, storage is not necessarily inside the home, but can reside in a service provider's facility.35 Since stored data can include a wide variety of content, such as video, audio, web pages, and consumer preference profiles and content access history, data storage can be accomplished through multiple mechanisms. Therefore inside the home, three kinds of functions are assumed:

1. Intelligent hub or gateway, with a receiving capability for digital content
2. Data storage
3. Display screen.

These functions can be supplied by individual devices, like STBs and PDRs, or by a console like an ‘integrated TV’, to create a single system. Figure 22 provides an overview of how 'persistent' storage can exist on a variety of devices and the relationship between those devices in a simple network. Each device can be implemented by different components:

PDR----->PC, STB, Games Console, DVR, a part of the TV
Home Hub------->PC, Server, STB, a part of the TV
Screen------->TV, PC, Projector, Hand-held, Console screen
Headend (remote storage)------->Server, Digital Cable Server, DSL Server
Multiple Networks------->
Broadcast systems, DTT, Digital Cable, Digital Satellite, Analogue transmission
Portable playback/record device------>'MP3 player', Laptop, Camcorder
Removable Media------->DVD, CD ROM, Jazz/Zip, External HD, Smart Card, Flash ROM, RAM
Online Mobile Device-------->Mobile phones, WAP, UMTS, GPRS, Bluetooth
This large and thorough paper outlines the global view on what was thought to be coming for XTV and is echoed in Sony Whitepapers and the leaked Xbox 720 powerpoint. The PS3 design appears to support XTV; 1080P, Gigabit network port and hard disk. In addition it has a web browser and Video conferencing. This inflated the PS3 costs compared to the original Xbox. Microsoft's Xbox 361 will have 1080P, HDMI pass-thru, web browser and Skype to support XTV.

The h.264 & h.265 + 4K and 8K broadcast (cable and Satellite to support first) ATSC 2.0 and ATSC 3.0 are bringing a massive number of new features for 1080P TVs. ATSC 2.0 is now starting to be implemented. First part now seen locally in the US (Behind Europe with DVB) for over the air is non real time transmission (NRT). Then comes 1080P and 3-D using h.264 (by first quarter 2013) which cable and Satellite already support.

ATSC 2.0 descriptions and example screen shots (includes game Page 27 & 28) Also see another onQ123 thread on a Sony patent about playing games during commercials. OnQ123 should put those NBC examples on the OP.

National Association of Broadcasters Powerpoint on Next Generation TV

National Association of Broadcasters on ATSC 3 (we are currently ATSC 2.0 but some of the ATSC 3.0 features are coming soon to ATSC 2.0)

Modern Smart TVs can receive and use ATSC 2.0 but most of the 1080P TVs and older 720P/1080i do not have the ability to support the h.264 codec. My best guess is Sony with their DVRs and Microsoft supporting HD Home Run tuners will support Xbox 361 and PS3 becoming a set top box to support ATSC 2.0. Next generation Xbox 720 and PS4 can do the same with ATSC 3.0 and downscale 4K broadcasts.

Besides supporting a 1080P or 4K screen the standards can be used to stream 8-16 video channels over one 6 Mhz wide RF channel. Multiple monitors to support a game is also possible.


Junior Member
In more crazy Sony Patent News


A tongue tracking interface apparatus for control of a computer program may include a mouthpiece configured to be worn over one or more teeth of a user of the computer program. The mouthpiece can include one or more sensors configured to determine one or more tongue orientation characteristics of the user. Other sensors such as microphones, pressure sensors, etc. located around the head, face, and neck, can also be used for determining tongue orientation characteristics.
I don't even!


Junior Member
Sony Patent for Smart Shells for PlayStation Controllers, that bear is going to give me nightmares.

Smart shell to a game controller

Devices, systems, and methods of use are presented for a smart shell that can be fitted by an end user to a video game controller that routes signals from various buttons or other sensors on the smart shell to a video game console. Signals can flow from the video game console back to the shell to operate tactile feedback motors, lights, or speakers. The smart shell can be clipped to the game controller by the end user and released after a game is played. The smart shell can be in the shape of a gun with sensors to determine which grips are being held and a sensor to determine if a player is holding the gun's scope to his face. Logic using the three sensors can robustly determine whether the user is holding the gun as a pistol, machine gun, or a sniper rifle, and can reflect the player's choice of style in the video game.

so who's going to use that Bear with a DS up his arse as an avatar?

edit- on a serious note however, I remember that MCDONALDS! \o/ patent from last year, does this mean Sony is holding back some info like HDMI pass through? similar to what Microsoft wants to do with their system?


Membero Americo
What was it again? "With PlayStation 4, nothing gets between you and the game."

So here's a bunch of stuff that gets between you and the game.