Sony seems to act like the cool kids at school. They have a product that isn;t quite up to scratch compared with the other stuff that's out there so they come up with a cool name and market the hell out of it.
So we have a repeat of their 'Third Place' campaign here in europe alongside the Champions League and everyone's biting their hand off trying to get one without fully knowing what it is...
To take my 'cool kids at school' comparison to it's logical conclusion we see Sony many years later, bald and overweight serving at a petrol/gas station. We drive away in smug satisfaction.
Part of me really wants to see an overweight Kaz Harai shouting 'Riddddgggee Racccer' at passing cars while sipping on fortified wine... while part of me doesn't.