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Sony: "We have not changed the production number for PlayStation 5"

Reallink

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This statement is pure damage control bullshit and the tell tale sign is the unnecessary emphasis and qualification of "the start of mass production". They would have known yields were terrible from pre-production runs. It's entirely possible they had planned/intended to increase production to 15 million but determined they couldn't before any tangible action was taken. They're being forced to stick with their original target, and thus technically and literally are not cutting production by 4 million. The end result however is still a net loss of 4 million units. The ways we reached this same outcome are seemingly contradictory polar opposites, Corporate Double Speak 101. A real denial of this story would have explicitly refuted any plans of a 15 million target or yield issues. This made investors nervous, tanked their stock price, and made potential customers panicked and angry, they had every reason to squash it by any means necessary.
 
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Bankai

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It's amazing how much speculation there's going on, truly baffling! :messenger_dizzy:

One moment there are shortages and there's desperation...
The following moment all is well...

Hilarious stuff & great to be on NEOGAF these times!

 
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The Hate

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Lmao, bizarrely fast response. Past few weeks have been full of someone saying something and it almost immediately getting shot down, lmao.
going for the kill, they realize the bad press MS has gotten and don't want any and to keep rolling without negative press before their event tomorrow
 

chonga

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Maybe this statement is the key:

"We have not changed the production number for PlayStation 5 since the start of mass production."

So maybe they changed production goals number BEFORE the start of mass production after initial production yields?

I always look for wiggle room in PR statements.
Mass production would have begun a long time ago, Zhuge says July and the date mark on my PS4 shows it began in July too so sounds about right, and they'd have made some trial runs to get an idea of expected yields.

They didn't comment on yields at all so it is entirely possible that they did encounter those issues but the key takeaway is nothing during mass production has changed their goals.
 

Abriael_GN

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Maybe this statement is the key:

"We have not changed the production number for PlayStation 5 since the start of mass production."

So maybe they changed production goals number BEFORE the start of mass production after initial production yields?

I always look for wiggle room in PR statements.
There's no reason to try to justify Bloomberg's "reports." Takashi Mochizuki has been inventing stuff and claiming "anonymous sources" for years.

Good to see that Sony finally decided to nail his lies.
 
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Chun Swae

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Sony ninjas said NOT today. It's funny all these "reporters" and insiders never have any reliable PS5 information because of the tight ship Sony is running over there.
 

loktaiextatus

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It doesn't matter if 50% are going to rrod.
The RROD had nothing to do with anything but solder/production.
The YLOD is capacitors , easily replaced (Solder issue as XBOX was an assumption and years later still persists as "common knowledge")

The worst issues ever with any playstation console have been the fragile early Playstation 1 disk drive laser actuation assemblies and the
lasers on the playstation 2, basically.... Then the YLOD on the fat PS3 which eventually happens to mostly all of them because its capacitors
and they simply fall out of spec after time passes.
 

Abriael_GN

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So here's how I believe this kind of things work. Do keep in mind that this is educated guessing based on industry experience, not really insider knowledge.

Publications like Bloomberg have internal analysts that crunch numbers and give them what they think is a believable idea of what Sony of whatever other company is doing.

Presenting this data as a subjective analysis would not nearly push enough traffic and make Bloomberg enough money, so they simply present them as "news" (it's actually a rumor, but they sell them as news) based on "anonymous sources" because this instantly gets quoted by everyone and makes them a lot more money. They normally don't need in any way to show any form of accountability for it and normally Sony and other corporations don't call them out because they don't usually comment on rumors and speculation.

This time, Sony said "enough is enough" as the false report was actually damaging, and they decided to nail Bloomberg, but unfortunately I don't expect anything to change because Bloomberg already got away with millions of clicks and revenue. Next time they do something like this, ya'll still click, so they have no reason to stop, no matter the fact that they at times their false "reports" get debunked.
 
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NickFire

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Whether videogames, politics, or whatever, can the "media" please stop with the single anonymous sourced rumor that a million other outlets run as "reports." It is so tiresome.

And um, denying a story that no one will publicly say is true, is not evidence that it was true.
 
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Abriael_GN

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Of course Sony are going to deny it, they're not going to outright confirm what's been said, it's bad press. But of course Sony fanboys are blind to that cause Sony can't do nothing wrong, right?
If there was any validity to the report, they would have stayed quiet as they usually do.

Imagine defending charlatans like Bloomberg, lol. 😂
 
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Bryank75

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As I said that guy from Bloomberg is a complete bullshitter, he hyped the fuck out of his Sega handheld news and there were several cases before that of him doing the same type of thing.

Anyway...mission accomplished I guess... he spreaded more FUD and knocked the stock price down a small amount. What a fucking hero!
 

Darklor01

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LOL, people are going to see things how they want to no matter what is said now.
Reporter says negative thing about company product. In response, company says, that's not true. From there, people create this version:
Reporter: "You're in denial.". Company: "No I'm not.". Reporter: "So, you're denying your denial?". Company: "No, I'm not in denial". Reporter: "See, denial.". Audence A: Yep, clearly in denial. Audience B to audience A: What are you talking about?. Audience A: "See, clearly you're in denial about their denial".
 

RedCarp04

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Feb 24, 2018
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Also Bloomberg had reported about PS5's manufacturing issues before this back in February before the actual PS5 console was revealed. Seems pretty creditable and plausible that issues have gotten worse.

 

dvdvideo

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Didn't say they met goals for production either........
 

Kerlurk

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from the article:

By Takashi Mochizuki and Debby Wu
September 14, 2020, 5:45 PM PDT

"Sony Corp. has cut its estimated PlayStation 5 production for this fiscal year by 4 million units, down to around 11 million, following production issues with its custom-designed system-on-chip for the new console, according to people familiar with the matter."

"A Sony spokesman declined to comment."

Sony's stock price (NYSE) went down around 3.5% (based on the gamesindustry.biz article) at most, and then they commented.

Now remember this for any other news coming from Bloomberg.
 
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Abriael_GN

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Now remember this for any other news coming from them.
People will still click the next time they do this. And they will do this again. I guarantee that.

Also Bloomberg had reported about PS5's manufacturing issues before this back in February before the actual PS5 console was revealed. Seems pretty creditable and plausible that issues have gotten worse.

"Hey, this is credible because another report by the same people quoting anonymous sources supports it!"

Doesn't work like that.
 
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jonnyp

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You can't cut production if you never publicly announced your production numbers.

Sony could ship 10 PS5's and still make the same claim.
They are a publicly traded company. It would be illegal to lie to the market.
 
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pasterpl

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I wouldn’t call Bloomberg article a fud, there might have been some reports/rumours about it, but they usually are more careful with stuff they publish. Sony response is probably forced by shareholders, I am guessing that these news made it through to eg. Bloomberg terminal and might have affected Sony stock prices/trading.
 

Abriael_GN

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I wouldn’t call Bloomberg article a fud, there might have been some reports/rumours about it, but they usually are more careful with stuff they publish.
They are not. This specific writer's reporting is in large part made of rumors from anonymous sources and obviously his editors are ok with it. That's not being "careful." That's being a charlatan.
 
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