The fonts in that first picture are a disaster, but I do think Steam should do more with community functionality than they're doing now and the user profile is one of the last bits to be overhauled after fixing offline IM / mobile IM, turning the friends page into a social network, and fixing forums/groups.
I loved the events like those tickets you could earn via achievements and cash in for games/DLC. Gave me an excuse to fire up some of those untouched random indie games I got for pennies, and I even found a few I enjoyed a lot as a result. I missed them the last few big sales but perhaps the reason for their absence is that they were working on this.
Even if this is just pointless cosmetic stuff, that's still something.
I wonder when they would count games as actual games. I don't have 770 games and i don't want people to think i have 770 games, i have 300 and it should say 300 on my profile. A hat or a costume i got for free shouldn't count as a game.
I like it better than the current page.
Though the level thing gets a MEH from me.
Especially since the achievements still are integrated as a whole.
Though I suppose that's what the level system would do. But still meh on that.