But why would they be so bad at PR that they could make something that is a positive, which is that you can keep your NES/SNES forever or at least until you subscription expires, into something that's bad and never issue a PR statement to correct it? If you could keep those titles forever then surely they would've reached out to Wired, IGN, Gamespot etc. to tell them that. But it's been days since the Switch reveal and they haven't said anything. And all their public statements all point toward it literally only being accessible for the month that it was released.
I know Nintendo can be bad at PR sometimes, but I really can't see how they'd allow this story to continue if this were simply an issue of a misinterpretation. All it'd take is an update to their website or a simple PR statement.
Well, you gave yourself the answer. My guess is that it is just a direct translation of something Kimishima said and every exec / spokesperson just follows through with that, knowing that they will disclose everything on that Switch Online Direct. It is very weird, but still possible. It is the same company which shadow-launched games and tells people two weeks or so before a reveal that there is no new product.
But I have an idea: let's look at the Japanese side of things.If there is a breakdown in communication, it all starts there.
There was no mention of it during the presentation itself, so that didn't help. But there is still the website:
懐かしのソフトを月替わりで遊べる
発売当時にはなかったオンラインプレイにも対応させた、ファミコンやスーパーファミコンなどのソフトを、月替わりで1ヵ月制限なく遊ぶことができます。
You can play nostalgic software on a monthly basis
NES and SNES games get an online mode (which they didn't have at the time of their release) and you can play NES or SNES games without (any) limitation (on a monthly basis / the game(s) are changing each month) for one month.
So there's that. Interestingly, the amount of software is not mentioned in the Japanese text: it may be one, two or whatever number Nintendo puts out into the rotation.
So this translation makes my estimation go down for a bit regarding the second possible reading. However if the rotation offers more than one game and if there is a discount on the rotated software, the offer would be a little bit better than anticipated.
Still, Nintendo has a lot of work to do clarifying the message. I wonder what this "access" thing is all about. Why not just use "play" like in the Japanese version which does not even mention "download" at all?