Hardware accelerated ray tracing in consumer products is new tech you obnoxious pedant.
Ray tracing itself is nothing new. Some of the earliest algorithms were developed in the 1960's and 1970's. The hardware just wasn't there back then to render ray tracing at a reasonable speed. It was a very long and slow process. And the more complex the scene, the more intense the rendering became.
here's a famous example of ray tracing on an Amiga computer, that was done in 1986. Each frame took an hour to render 64k worth of light beams.
Pixar didn't use ray tracing until Monsters University in 2013. before that they used their own methods to simulate ray tracing with their RenderMan algorithms. Though they may have still used ray tracing in smaller doses. I think they use the RTX cards for prototyping and setting up scenes now in real time.
There have been 3D modeling packages that have ray tracing feature sets in them. But as far as hardware ray tracing goes. the RTX cards are the first. It's still baby steps.