Long post incoming, much longer than I thought it would be when I started. :lol
Now that I've got about 17 or 18 franchise seasons under my belt (simming all the games, just doing the front office/offseason stuff), I'm getting a pretty good feel for how it works. The last football game I played was NFL 2K5, and I WORE OUT franchise mode on that. Some things I like and don't like about Madden '10.
--- No trading of future draft picks; this is just silly. Trading draft picks in future years is basically the foundation of trades irl. Also, a 10 pick limit per draft? Stupid.
--- stuck on 53 player limit at all times. In NFL 2K5, you got to have more than the regular 53 player roster during the offseason/preseason. This allowed you to keep on some extra guys and try them out in the games before you decided to cut them or trade them. In Madden '10, I have actually had to go in and cut players from my team just to sign all my draft picks. This means I had to cut a known quantity, and potentially take the cap hit, before I even know the attributes of the rookie.
--- Sometimes players or coaches leave my team for no reason I can figure out. I will sign an offensive coordinator for 3 years and then the next season I will have to sign another one. Just this past season I signed Reggie Bush during the season and then during the offseason he was inexplicably on the Steelers. What could possibly be the reason for this? Is there something in the news feed I'm missing (since I don't pay much attention to that)?
--- I like the depth chart system. If you have two REs that are badass and your LE are just middling, it automatically sets one of those REs to be the starting LE. It will even throw a good OLB or DT in at LE if your backups at those positions are good enough.
--- Some players actually have a higher rating if you move them to a different position. The aforementioned Reggie Bush was a 79 rated HB that season, but if I switched him to WR he shot up to 91. Michael Vick makes a decent enough receiver, so he can add backup depth to two different positions. I was also looking to shore up my DT depth when I noticed that one disappointing LE draft pick (rated 70 or so) was actually a 76 or 77 rated DT. Adds an extra kink to the strategy of personnel choices.
--- The exploitable trick of the game that I've found so far revolves around the switching of positions. In NFL 2K5, it was offering a billion dollars to a free agent, then when they accept it going in and changing the offer to pennies while they have the check next to their name and they'll still accept. In Madden '10, you can change ANYBODY'S position to ANYTHING, and thei rating will change accordingly; your team, other teams, anybody. This means you can make Roethlisberger a 12 rated DT if you want to. Not only could you then steamroll a team, but if you wanted to trade for somebody, you can make a few 90 rated players into 12s, grab three at a time with low draft picks, sign them for pennies, then switch them back to their natural position and end up with a superteam. I don't actually do this, since it would pretty much ruin what I enjoy about franchise mode, but it's interesting to see that it's in there. I've been loving to find exploits in sports game franchise modes since Griffey on the N64.
--- Seems really difficult to make a better team so far. Like I said, I just sim all the games, but the first few seasons where I played as the Ravens they started good and got a little better through my choices; Always playoffs in the first year, sometimes SB season, and they kept that up. However, once I had acquired some knowledge and wanted to try my hand at a bad team, I have been using the Buccaneers this past season and despite the fact that I have raised their overall rating by at least 2 or 3 points in each of the 4 seasons I've played they're still a bottom 3 team every year. It's only been one season so the sample size isn't all that large, maybe they've just had bad luck or something and are actually better than that, I know one Ravens season I played had a 5-11 season in between Super Bowl appearances.
--- They need more music. The same few songs repeat WAY too often. Don't know why I don't just mute it and play my own, of course, it's not like there are any sound effects in the offseason menus that I'm missing out on.
--- It was way too easy to grab the best players in the draft over and over in NFL 2K5. The CPU only took 5 positions in the first round ever (DT, DE, QB, HB, T if I recall correctly), so you could load up on picks at the beginning of the 2nd and grab the best players at the other 9 or 10 positions at a bargain price. You could also just check the rookie report and the top players on that list would have the best ratings, but some positions weren't taken until late; an FB could have been the best player in the draft but he wouldn't be taken until the 4th or 5th round just because the CPU was programmed to have super low priority, so you could grab 900+ FBs and SSs every year then trade them for more 1st round picks. I could have25 of the first round picks only 4 or 5 seasons into the franchise. :lol
It's different in Madden '10. The "best" choices are always at the top of the draft list, but they're often busts; Also, players may have a great stat chart next to their name, but when you draft them they turn out to have been scouted all wrong. I actually like this aspect of the game; You can not only get burned on high picks in the first round like in real life, but you also get excited about late round picks with a great stat graph because you may have picked up a great steal late (but you're never TOTALLY sure). I also like the actual scouting reports, as they can often tell you when you're getting a great pick late; When I get reports on every T in the draft and I find a guy who's projected in the 7th or undrafted with pass and run blocking stats of 88 and 86, I know it's worth the risk to grab that guy for 310k per year rather than spend millions and millions of dollars on a first rounder who may bust.
--- A lot of menus and such just seem unpolished. Team or position sorting in the menus switches occasionally from right trigger to left trigger and vice versa. The only way I can find to update the roster is to try to join an online game and let it do it automatically (though admittedly I haven't really spent much time finding an alternate method). It would have been nice to have coaching tendencies not just set to base when you start a franchise and actually have them represent the real teams; I know you're supposed to be the man to do all that, and that's kind of the point, but a different starting point for the teams at least would have been a good thing. You can't run through all the scouting reports for prospects without individually pulling them up for each player (meaning you can't just hit the d-pad and cycle, you have to hit a button to open the report, then close, then go to next player, then open, then close, etc.), but once you enter the actual draft you CAN do it from the draft screen (though 9 times out of 10 I'm encountering a bug where the "scouted" filter returns no results and I have to go look everybody up manually). Lots of little things like this that they dropped the ball on. I think the lack of any competition for football games has a lot to do with this.
Overall, I'm enjoying it and don't regret the purchase, but there is a lot of room for improvement. Allowing the trading of future picks and removing the cap on draft choices alone would go a VERY long way to improving franchise mode imo.