It doesn't matter how mature OLED is. Burn in is a fundamental flaw of the tech. Because the pixels themselves are OLEDs that emit light, as LEDs age they dim and brighter LEDs are being fed a higher voltage and thus age faster than than dimmer LEDs, uneven wear is inevitable. That's not necessarily a problem...unless you regularly have HUDs on your screen...or news station banners. Just because you can't see it yet doesn't mean the uneven wear isn't there. It's there right now and sooner or later it's going to rear its ugly head. Sooner or later you're going to notice a channel logo, or an ammo counter...or a speedometer...or a minimap. Once it's there there's no getting rid of it either. It's "burned" in. This is especially problematic for PCs because they have a lot of static on screen elements which will eventually be static on screen elements on every other input as well.
The only solution to this is to divorce the emission of light from the pixel itself by using a backlight...but those TVs exist and they're called LCD. So...yeah. Pick your poison, not quite black blacks, or a permanent Windows 10 Start Menu icon. Me personally, I'll take the not quite black blacks.
Just as plasma it's how you use it.
I guess watching 8 hours of cnn a day is not good.
Pixel retention is not the same as pixel burn in.
pixel shift, pixel refresh cleaning programs when tv is off they do work.
I can easily play games with static huds for 8 hours straight and see nothing.
Had this discussion a million times with plasma's too.
People act paranoid online pointing to some insane stress test that shows unnatural use.
If you want to enjoy those really dark movies go plasma or oled.
Or old 4:3 content. As the rest of the screen is basically off.
Making your tv look like whatever shape the content is.
Esp if you play in a dark room at night.
It makes loading screens like in uncharted 4 look almost 3d
You really have to treat your tv like a complete tool to actually achieve permanent burn it.
Then again we had all this parrot talk when plasma's where obv better then lcd.
and the only thing people talked about was power consumption and burn in.