Wow, domination of post-rock loving nine-year-old demographic confirmed. Brilliant. Reminds me of the way they locked down dustball fetishists with the PSP. Anyone have time to do a parody? I'll save you the conceptual stage. Kid looking at sky.
THE WAIT IS OVER
*cut back to skygazing third-grader. it starts raining*
Pretty cool ad. I like all the subtle 3's it gives, but I can see people definitely thinking this would be a Spider-Man ad or something. It is way too ambiguous, and shows nothing of the product at all. More of a teaser than anything else.