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There’s no arrogance like Sony arrogance.

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I was originally going to start a thread called "The most arrogant quotes from games industry figures", and started researching to make an OP littered with examples to get things started.

It didn't go that way. Some time into my Googling, it became apparent that the overwhelming majority of quotes were all coming from one company. Therefore, listed below are some of the collected PR bombshells that have come out of Sony this generation. They appear to be completely unparalleled. The thread title is not meant to be a troll (if it comes across as such, please can a mod edit it, or lock it, with my apologies). Its an observation, with the following wall of fame offered as evidence.

(sources are in brackets)

"PlayStation 3, you will see, will be far and away the winner when you look at it by March '08. They really, really will. It's something that is going to be a slow burner, and suddenly it's like a tsunami; it will just overtake you." (David Reeves, 2008)

"I believe that the Sixaxis controller offers game designers and developers far more opportunity for future innovation than rumble ever did. Now, rumble I think was the last generation feature;" (Phil Harrison, 2007)

”With the DS, it's fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen, but I fear that it won't have a lasting impact beyond that of a gimmick - so the long-lasting appeal of the platform is at peril as a direct result of that... Nintendo knows its target audience, because it has really narrowed that down; and it's pretty much defined by a boy or girl's ability to admire Pokemon.” – (Phil Harrison, 2005)

”The idea of a handheld rivalry with Nintendo is an irrelevance. Those formats don't appear in our planning. It's not a fair comparison; not fair on them, I should stress." (Phil Harrison, 2007)

"It’s probably too cheap…" (Ken Kutaragi on the $599 PS3, 2007)

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1200 bucks for it." (Jack Tretton on the PS3 launch, 2007)

"The first five million are going to buy it (PS3), whatever it is, even [if] it didn't have games." (David Reeves on the PS3 launch, 2007)

"Microsoft does not concern us. Microsoft is not a technology company."(Nobuyuki Idei, Sony chief corporate adviser, 2007)

"The PlayStation 3 is a computer. We do not need the PC." (Phil Harrison, 2007)

"I believe we made the most beautiful thing in the world." (Ken Kutaragi on the design of the PS3, 2005)

"The Xbox 360 is more of an Xbox 1.5 than a next generation console." (Ken Kutaragi on the design of the competition, 2005)

”Did you see the movie 'The Matrix'? Same interface. Same concept.” (Ken Kutaragi on the online capabilities on the upcoming PS3, 2000)

”[PS3 is] 4D” (Ken Kutaragi, 2006)

“[Nintendo 3DS] is a great babysitting tool" (Jack Tretton, 2011)

"I would like my car to fly and make me breakfast, but that’s an unrealistic expectation." (Jack Tretton’s thoughts on those who expect backwards compatibility in future PS3s, 2007)

"This time, Microsoft has stated clearly that it is going after the PlayStation. However, they're going not after the PlayStation 3, but the PlayStation 2. They were looking at 2, and that's why [Xbox 360] became like that." (Ken Kutaragi explains Microsoft’s lack of ambition with the 360, 2005).

”Xbox is 1.5, the PS is more than what I was expecting, so it's 3.5. That's the difference." (Ken Kutaragi explains the difference between the PS3 and 360, 2005).

”We're not going to equip [the PS3 with] an HDD by default, because no matter how much [capacity] we put in it, it won't be enough.” (Ken Kutaragi on why he was hesitant to include a hard drive, 2006)

“[nothing] good has come from the internet, period” (Michael Lynton, Sony PE, 2009)

”PlayStation brand carries so much cachet with customers. In many ways it’s the most authentic brand in the games industry.” (Jack Buser, head of Sony DP, 2012 )

"the true identities of the infringers need to be determined so that a copyright owner can take appropriate action against them to stop the infringement" (Sony’s lawyers threatening to identify, expose and legally punish all those who distributed the PS3 security key, around the same time that one of their own PR twitter accounts published the key worldwide)

"The true definition of HD is the three elements of the HD value chain - the display, the content and the hardware to play back that content, and PlayStation and Sony is the only organisation that has all three bits of the value chain together." (Phil Harrison on why the PS3 is the only HD console in the market, 2005).

"[Wii] is a lollipop, and I'm too old for lollipops." (Jack Tretton, 2007)

“True generation quality only available on PS3" (Kaz Hirai, explaining how the PS3 ascends past Next Gen, 2007

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry,” (Kaz Hirai, 2009)

"It's difficult to talk about Nintendo, because we don't look at their console as being a competitor.” (Kaz Hirai, 2009)

”The Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity.” (Kaz Hirai. 2009)

"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" (Kaz Hirai. 2009)

”The environment where PlayStation wins is best for this industry” (Jack Tretton, 2009)

"[PS3 is] for consumers to think to themselves 'I will work more hours to buy one” (Ken Kutaragi, 2005)

In retrospect, many of these quotes are hilarious given how things ended up this generation. Is it unfair to label them as a stream of incomparable arrogance?

Its been difficult to find many quotes from previous generations, so I'm unable to establish if this attitude has been predominantly from this generation, or was just as apparent during the time of the PS1 and 2.

A few questions:

(1) Was there some sort of mentality of invulnerability or inevitable success permeating the company, or could there have been some PR doctrine requesting everyone simply come across as being as ridiculously, absurdly confident as possible?

(2) Did comments like those listed above tarnish your opinion of the Sony brand in any way, or were you happy to dismiss them as eccentric ramblings of detached execs?

(3) What's the silliest/most ridiculous/your just-plain-favourite quote?

(4) Am I being unfair - is there a company in the industry that has provided more arrogant quotes than those above? (Examples please).



I don't understand how some high execs can come up with and say stuff like that. It makes them look like idiots.


“[nothing] good has come from the internet, period” (Michael Lynton, Sony PE, 2009)

I don't know, this one seems alright. :p

Edit: OK, finished reading it. The arrogance certainly bit them in the ass I would say. Going forward they'll have to be more humble about stuff if they want to be as big as they once were. <-- Not likely they'll accomplish it.


This will be a great thread, but you're right the were pretty arrogant when the ps3 was launching. The price said FU to the consumers, the architecture said FU to the 3rd party devs, and everyone said FU back and now they are in a bad spot. The other companies need to make some mistakes if they are going to be #1 again.


Combovers don't work when there is no hair
However much I love Sony's consoles and first-party output, they really do spew some of the most inane bullshit in the video game industry.
Well Nintendo and Microsoft both acted arrogant during certain parts of the generation. Sony PR is just the worst I've ever seen this side of Mitt Romney or Sarah Palin though. When you separate their developers from the management though their is a huge difference. I honestly wish Sony's first party studios (or SCE) wasn't associated with the baggage that comes from Sony higher up.


I feel Sony is full of them selves a little too much, and I would love to ask Jack Trettion about the "lollipop" comment lol.


Well Nintendo and Microsoft both acted arrogant during certain parts of the generation. Sony PR is just the worst I've ever seen this side of Mitt Romney or Sarah Palin though

Nintendo and Microsoft didn't say bad things about lollipops. They're hardly arrogant compared to the Sony PR scum. :|


”Did you see the movie 'The Matrix'? Same interface. Same concept.” (Ken Kutaragi on the online capabilities on the upcoming PS3, 2000)

What the hell does this even mean? lol!

Full quote:

"You can communicate to a new cybercity. This will be the ideal home server. Did you see the movie 'The Matrix'? Same interface. Same concept. Starting from next year, you can jack into 'The Matrix'!"

Still makes no sense...
"I believe we made the most beautiful thing in the world." (Ken Kutaragi on the design of the PS3, 2005)

I believe this was about the PSP, which at the time was getting a lot of flak for a crummy square button and dead pixels.

Gaf thread here: http://www.neogaf.com/forum/showthread.php?t=33120

"The button's location is [architectured] on purpose," Kutaragi added. "It's according to specifications. This is something that we've created, and this is our specification. There was a clear purpose to it, and it wasn't a mistake."

Offering additional testimony praising the handheld, Kutaragi said, "I believe we made the most beautiful thing in the world. Nobody would criticize a renowned architect's blueprint that the position of a gate is wrong. It's the same as that."
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