I was thinking more like selling at $299 and selling the disc drive for $99.
Or have a Spiderman bundle at $399 with a disc drive and one without a disc drive for $350.
Whatever it is, it's gonna have to be very aggressive if they are pushing 30M in one FY. No PlayStation console has ever done that.
lol, nah. The PS5 is breaking sales records after a price increase
. They have absolutely zero reason to not only dial back that price increase, but further slash the price down even more below the original MSRP of the digital console. Especially since they'd certainly be taking a hefty loss on each unit.
Not too long after launch the disc model PS5 was being sold at break even or even a small profit, but the digital was still being sold at a loss. They've had further revisions since then which no doubt helped the disc model become more profitable, but we can't say with any certainty that the digital model was even close to becoming profitable. Then the global economy tanked and they had to increase the price. It's still possible the disc model is profitable, but we dunno if the digital one is right now.
The most logical price, if they're able to roll back the recent price increase, is to do $399 base model + the detachable disc drive for $99, if not a bit more. The upcoming revision MIGHT be enough to get them close to breaking even on the base console, we have no way to tell - but at least it should get them another step closer.
If the price increases remain a factor, then it's possible that they may choose to do $449 base model + $99 disc drive. Regardless, there's absolutely zero incentive for them to go below the original MSRP, they just don't need to. I don't think they'll have much trouble pushing 30 million units with the way things are going, and especially after they have their showcase and release massive titles like Spider-Man 2 and FF16.
No PlayStation console has done that before because all past consoles were able to produce supply to keep pace with demand, for the most part. The PS5 is behind the curve and demand is still FAR outpacing supply, so they're gonna go HUGE next FY to play catch-up.