For a standard edition, yeah. This is a "special edition" with supplementary goodies aimed at the fans.
You might have a point if a regular edition existed, but it doesn't. You get this inflated price junk if you want a retail version, or you get nothing. I don't want the special edition crap they're forcing on me if I want to play the game, but I don't have a choice.
It's not a special edition, that implies that a regular edition exists, and it doesn't.