Wal-Mart just shot themselves in the foot.
I dont know how much the rest of you know about Brony culture (FlutterShy>>Shit>>>>>>Twilight Sparkle, fuck the official polls, that whore is a ripoff of Stocking from PSG), but honor and shame are huge parts of it. Its not like it is in the rest of America where you can become successful by throwing money at inexperienced marketing people and have something the masses will eat up! If you screw A Brony over, you bring shame to yourself, and the only way to get rid of that shame is Fixing your error and putting the Season 1 MLP discs on Sale.
What this means is the Brony Subculture, after hearing about this, is not going to want to purchase these Wal-mart Shirts nor will they purchase any of Wal-Mart's unnecessary items (They still gotta eat though, and with price matching, Rollbacks, and Everyday Low Prices, There's no better way to Save Money and Live Better than Wal-Mart!). This is HUGE. You can laugh all you want, but Wal-Mart has alienated an entire market with this move.
Wal-mart, publically apologize, put season 1 on sale, and give FlutterShy her own Graphic Tee or you can kiss your cartoon shirt business goodbye.