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Watch Dogs PR stunt sees bomb squad called to evacuate building

alr1ght

bish gets all the credit :)
Sep 25, 2005
55,613
6
1,440
http://mumbrella.com.au/australia-s...gency-sends-suspicious-package-ninemsn-229352

A PR stunt for a new video game saw the bomb squad called to Ninemsn’s offices yesterday afternoon after a black safe was delivered to the Australia Square offices of the publisher along with a “suspicious” letter which told a reporter to “check your voicemail”.

However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, which was dropped off by a courier but not signed for, it started to beep but did not open, leading to fears it could be an explosive device.

Mi9 staff on the sixth floor of the George Street offices were sent home, and bomb squad officers called in to open the box in the basement of the building. Inside was a copy of new Ubisoft video game Watch Dogs alongside a baseball cap and beanie, and a note saying it was embargoed until 5pm.

Ninemsn editor Hal Crawford told Mumbrella: “This is definitely the other side of the line in terms of what it’s safe for a PR company to send anonymously to a newsroom. The thing was black, heavy and slightly creepy.

“We did check with other newsrooms to see if they had received a similar package as we thought it was a PR stunt, but no-one else had. We weren’t panicked at any point, but given there was no note explaining what it was, we had to take sensible precautions.”

Ubisoft has not responded to Mumbrella’s repeated requests for comment today, and it is unclear whether the package was sent by the internal PR team, or an agency acting on their behalf.

http://news.ninemsn.com.au/world/2014/05/28/15/14/suspicious-package-sees-ninemsn-office-evacuated
Ninemsn does not cover video games.





 

georly

Member
Apr 23, 2013
14,066
0
410
Worked as intended? People are talking about it...

Pretty much. It falls into the 'Well, that was dumb' category and not the 'Wow, what were they thinking, putting a goat's head there?' category.
 

Armaros

Member
Sep 18, 2013
7,766
0
0
Who would ever think this was a good idea in this day and age, with this political climate.









Someone that should/is going to get fired.
 

Soulflarz

Banned
Oct 16, 2012
25,146
0
605
Chicago
Seems like a dumb idea.
Think about it. I send you a package then i send you a voicemail with the code. Whats cool about that.
 

Shengar

Member
Jun 27, 2013
13,101
0
0
At least Ubi doesn't go as far as naming the sender of the package that could attract worldwide attention.
 

Freeman

Banned
Aug 23, 2013
6,275
2,001
840
I would not be surprised if in the future publishers sent real bombs to promote their games, anything to get the numbers up I guess.
 
Oct 2, 2013
2,521
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However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, which was dropped off by a courier but not signed for, it started to beep but did not open, leading to fears it could be an explosive device.

Alright who thought this was a good idea?
 

rjinaz

Member
Feb 7, 2012
17,934
1
0
37
The whole thing seems off to me. Of course whichever company received this would think it was a bomb, they would have to assume it was. Horrible PR move from whomever sent it.
 

thefro

Member
May 14, 2006
17,455
0
0
Ubisoft ought to be forced to pay for the police response. Hopefully the bomb squad response didn't pull emergency services away from preventing other crimes.
 

J3ffro

Member
Nov 7, 2011
872
0
0
Phoenix
Probably not the smartest move. But seriously, who doesn't have voicemail? I don't check mine with any regularity, but it exists.
 

KojiKnight

Member
May 24, 2012
20,246
8
630
That's a safe? When I think of safes I think of the things that Bugs Bunny drops on Yosemite Sam.

Man I loved the news surrounding the Aqua Teen Hunger Force movie's marketing campaign.

The whole thing seems off to me. Of course whichever company received this would think it was a bomb, they would have to assume it was. Horrible PR move from whomever sent it.

Apparently they didn't think it was a bomb (at first) since, you know, they actually tried to open it using the PIN taped to it.