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Rumor Clickbait What’s Going On With The Elden Ring Trademark Might Explain Lackluster Marketing

IbizaPocholo

NeoGAFs Kent Brockman
Dec 1, 2014
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ibiza

Elden Ring developer From Software has been suspiciously silent about its biggest game to date. Due to little to no marketing, many rumors and speculations came up including the one that pointed to the game’s cancellation. However, we found something that might explain the lack of marketing for the Elden Ring.

Bandai Namco is having a hard time getting the Elden Ring trademark finalized. The application that was filed on June 18, 2019, got rejected by the USPTO in February of 2020. The reason behind its rejection is anyone’s guess but the fact is, the trademark did get rejected for either a trademark dispute or some error in the application. Whatever the reason was it slowed down the trademark approval process and as a result, we think Bandai Namco couldn’t kick off the marketing campaign. The good news is that matter seemed to be resolved. Bandai Namco followed up with the USPTO and the trademark got published for opposition.

The trademark was published for opposition on April 14, 2020. Anyone who wants to oppose the trademark had 30 days to object and file a complaint and those days have passed with no visible objections filed against the Elden Ring trademark. The next step is to get the notice of allowance from the USPTO which is issued 11 weeks after the publication date.

Bandai Namco now has 6 months to either file the statement of use or file for an extension. A statement of use can only be filed if your trademark is in use in commerce. From a trademark perspective, “a statement of use” includes evidence showing that you are selling the product marked with the brand or you are invoicing the buyer with the mark of the brand, in this case, Elden Ring, which means a possible 2020 release for Elden Ring isn’t out of the question unless Bandai Namco files for an extension. Filing an extension will buy Bandai Namco another 6 months. Namco can file 5 extensions before the trademark is axed. The least Namco needs to do is put the game up for pre-order this year to complete the trademark or file for a 6 months extension.

Everything we have discussed in this article about the Elden Ring trademark is factual but its impact on the slow marketing in pure speculation.
 

Elder Legend

Member
Jun 10, 2019
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I highly highly doubt the game is being cancelled. Come on now, whoever thought that is just grasping for straws.

Game is coming to next gen consoles and will be unveiled when the time is right.
 
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01011001

Member
Dec 4, 2018
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if they have issues with the name it's very easy to just rename it. shouldn't be an issue.
 

Chiggs

Gold Member
Jan 20, 2005
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Still laughing at the people who just knew the game would be out in April 2020.

It’s okay...I argued at length with someone about how it was all but assured HBM would be the video memory standard in 2017 and beyond. We win some and lose some.
 

billyxci

13 year old console warrior. Put me on ignore.
Aug 3, 2014
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Doubt it's cancelled. It's probably that G.R.R.M idiot taking his time trying to do 40 fucking different things at once. He should be locked in a room to finish his books and nothing else. From Software made a huge mistake working with him.
 

GymWolf

Member
Jun 11, 2019
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Just call him fucken ring and let him out...
 
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GHG

Member
Nov 9, 2006
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At worst they will just call the game something else and rebrand it.

Not worried at all.
 

billyxci

13 year old console warrior. Put me on ignore.
Aug 3, 2014
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The Elden Ring is kinda dumb anyway. Sounds so boring and generic.
 
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Bartski

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Jan 15, 2020
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Debunked a while ago I’m affraid. Was assuned to be due to a copyright claim by a manufacturer of toys called Eldentec, which then turned out to be false
 

Spaceman292

Member
Mar 11, 2019
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They're being quiet about it because they're still making it. Anyway, it's not the first time From has had to change the name of one of their games. Remember when Dark Souls 1 was originally going to be called Dark Ring?
 
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sublimit

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Aug 28, 2009
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The Elden Ring is kinda dumb anyway. Sounds so boring and generic.

Let me guess "Cyberpunk 2077" sounds so much more interesting and unique?
 
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V4skunk

Member
Nov 20, 2018
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The Elden Ring is kinda dumb anyway. Sounds so boring and generic.
So does "Cyberpunk" CDPR couldn't even be bothered to make there own name and had to steal the generic name of a sci fi genre.
 
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