I read the conversation above, and I agree with you regarding xCloud, mobile, and market expansion. At the moment, Xbox is still targeting hardcore Xbox fans and existing gamers, presenting them a new way to play their games. Gamepass and xCloud. But that may not bring in a large userbase from an outside market (e.g., non-gamers who primarily watch movies in their spare time).
Having said that, I also believe that horizontal market expansion is very important for the gaming industry at this stage, and this is what Jim Ryan and Phil Spencer are trying to do in their own ways. Otherwise, the industry keeps getting stuck at the ~200-250 million userbase cap.
I'd like to know, if not this, then what do you think is a better way to expand the market horizontally?
Personally, I think Jim Ryan's method may not look as sexy but might end be as more fruitful in the end. I understand he is trying two tactics:
- Creating movies and TV shows from existing Sony IPs. That's tapping into the other medium. If someone likes the IP, that's half the job done. Now it's the assumption that they'd like to play a video game. If they don't, that's it. If they do, they can become a Sony customer.
- Creating mobile games based on Sony IPs. This is nothing special. It's just creating mobile games based on Sony IPs. MS will be doing the same with the help of Tencent. But it may still help expand to the casual gamers' market.