Stop with this dishonest equivalency garbage.
And new features for those that typically game online and enjoy social integration does not mean the offline crowd will be left chewing on their controllers like village idiots. The paths were wide open last gen for online play to find a market share that reflected the user base, that is not going to change just because of some clever share features.
Equivalency garbage? You can't play online multiplayer on Xbox one without Xbox Live Gold. You can't play online multiplayer on PS4 for most games (minus F2P) without PS+. I'm not debating which is the better value but that is the fact. They are both subscriptions that you need to pay for if you want to game online.
As for online market share reflecting the user base, that's not due to share features. It's due to the games. Look at E3. The biggest games all had much more significant online focus than current gen (i.e. Titanfall, Destiny, Need For Speed, Forza, Watchdogs, The Division)