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Xbox One beats PS4 on Black Friday, according to market-research firm

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Don't kill me, I'm just the messenger :p

Microsoft really wants to win this holiday season, and it looks like the price cuts and game bundles are working.

The Xbox One dominated Black Friday sales, according to market-research firm InfoScout. Microsoft’s latest system made up 53 percent of all console sales on one of the biggest shopping days of the year. Sony’s PS4, meanwhile, managed to capture 31 percent. The Xbox One was on sale for $330 at a number of big stores like Target and Walmart, and Microsoft bundled it with big games like Assassin’s Creed IV: Black Flag and Unity. That helped gamers choose the Xbox One over the PlayStation 4, which was $400 bundled with Bungie’s sci-fi shooter Destiny.
This is likely a good sign for Microsoft. The PlayStation 4 has built up a substantial lead over the Xbox One since each system debuted last November. Microsoft dropped the price from $500 to $400 and then to $350 until January. If Microsoft can maintain this market share until then, it could make a dent in Sony overall market share.

To get this data, InfoScout uses two smartphone apps that reward consumers for uploading their purchases by taking pictures of their receipts. The intelligence firm tracks over 200,000 shoppers, and it gets more than 125,000 receipts on an average day. On Black Friday, consumers uploaded more than 182,000 receipts, which helped InfoScout declare Xbox One the Black Friday winner.

While Microsoft dominated the battle against PS4, the Xbox 360 also continues to sell well. The system composed 9 percent of all console sales, which is actually better than the Wii U’s 6 percent. The PS3 only accounted for 1 percent.

Black Friday is ostensibly the start of the gift-giving shopping season, but plenty of people were out buying consoles for themselves.

“Unsurprisingly, 66 percent of InfoScout panelists confirmed that they purchased the console for their kids,” InfoScout chief technology officer and co-founder Jon Brelig wrote in a blog. “However, it varied greatly by console with over 50 percent of PS4 purchasers buying the console for themselves.”

http://venturebeat.com/2014/11/29/x...ack-friday-according-to-market-research-firm/

EDIT: here is their info from BF2013
 

SFenton

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Nov 13, 2012
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Unsurprising to me that they won.
Those numbers are a pretty big diff though. Let's see if they're accurate for the holiday.
 

Aquamarine

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May 24, 2012
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Infoscout last Black Friday:

http://blog.infoscout.co/black-friday-console-war/



Methodology last Black Friday:

"Of over 102k shopping receipts tracked by InfoScout on Black Friday, slightly over 1,500 included purchases of a gaming console or console game. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page."
 

Tagg9

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Infoscout last Black Friday:

http://blog.infoscout.co/black-friday-console-war/



Methodology last Black Friday:

"Of over 102k shopping receipts tracked by InfoScout on Black Friday, slightly over 1,500 included purchases of a gaming console or console game. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page."

Mega LOL. Thank you, Aqua.
 

DarthWalden

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Feb 11, 2014
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Canada eh
Infoscout last Black Friday:

http://blog.infoscout.co/black-friday-console-war/



Methodology last Black Friday:

"Of over 102k shopping receipts tracked by InfoScout on Black Friday, slightly over 1,500 included purchases of a gaming console or console game. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page."

Do we have real numbers to compare this too?
 

krypt0nian

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Infoscout last Black Friday:

http://blog.infoscout.co/black-friday-console-war/



Methodology last Black Friday:

"Of over 102k shopping receipts tracked by InfoScout on Black Friday, slightly over 1,500 included purchases of a gaming console or console game. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page."


Apparently their systems are faulty. LOL
 

system11

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Jun 28, 2013
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"To get this data, InfoScout uses two smartphone apps that reward consumers for uploading their purchases by taking pictures of their receipts. The intelligence firm tracks over 200,000 shoppers, and it gets more than 125,000 receipts on an average day. On Black Friday, consumers uploaded more than 182,000 receipts, which helped InfoScout declare Xbox One the Black Friday winner."

I can't work out which is worse. The skewed statistics or the incredibly creepy nature of this app.
 

Creaking

He touched the black heart of a mod
May 17, 2013
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This thread, these posts...

Do I laugh or shake my head in dismay?
 

Salex_

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I'm sure we'll have a forensic investigation into the source of this research shortly.

You sound bitter because people on this forum actually checks the source instead of blindly believing articles.
 
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