Everything Wrong with Zynga in One Image
Ive spent thousands of words attempting to describe why Zynga is a horrible gaming company, and subsequently, a horrible investment with their recent IPO, but it seems the old adage is true, and a picture is worth more than anything I could ever say.
The image below comes from Ian Marsh of Nimblebit, a small, three person company who developed a mobile game called Tiny Tower. Despite rudimentary graphics, the game was fantastic and went on to become Apples iPhone Game of the Year. A huge honor for a tiny company.
Enter Zynga, corporate raider of creativity and devourer of dreams. Theyve announced that theyre releasing a game called Dream Heights, which looks and plays EXACTLY like Tiny Tower, but with upgraded graphics that a billion dollar IPO can buy.
Marsh took to Twitter and posted this image @Zynga, which expressed *sincere* congratulations to them for the launch of their new game, complete with side by side screenshots that showcase just how much of a rip-off Dream Heights really is. Zynga has done this with almost every popular title theyve produced, including their flagship hit Farmville. This does however, mark the first time a rival company has called them out in such a public and pointed way.
Ive said it before, and its a mantra that can be proven with ease by looking below Zynga is a creatively, and I would argue morally, bankrupt company, and the sooner investors realize this, the faster they can fade from prominence.