Dana Jan, who is the game director on The Order, was recently asked in an interview with CVG what the team was most focused on between visuals, gameplay, and story, and this is how he responded:
I think story and visuals are very high. Gameplay is something that
its a game, we make games, we cant get around it. We love games, but we also love telling stories, so I think story is always going to be at the top because its what we start with. Its at the top of the pyramid and everything else supports that. I think itd be more challenging to make a game for the gameplays sake, then try to make a story that fits in there.
This quote says it all for me. A lot of devs would rather be making movies, or anything but games.