Nintendo announced their plans to expand their business into new markets a while ago. But what will be the first new region Nintendo's goint to tackle, you might wonder. China? India? Brazil? Or something different?
Well, here's your answer: Austria.
Nintendo announced today that they will no longer continue their partnership with Austrian distributor Stadlbauer, who distributed and marketed Nintendo products in the small country since 1979. They plan to open a new office in Vienna in order to directly control the Austrian market.
However, if they are going to establish a proper "Nintendo Austria" is not known. The move was announced by Bernd Fakesch, General Manager of Nintendo Germany, so it's possible that their Austrian business will be a subordinate to Nintendo Germany.
Via:
http://derstandard.at/1389859840000/Nintendo-laesst-sich-in-Wien-nieder
Well, here's your answer: Austria.
Nintendo announced today that they will no longer continue their partnership with Austrian distributor Stadlbauer, who distributed and marketed Nintendo products in the small country since 1979. They plan to open a new office in Vienna in order to directly control the Austrian market.
However, if they are going to establish a proper "Nintendo Austria" is not known. The move was announced by Bernd Fakesch, General Manager of Nintendo Germany, so it's possible that their Austrian business will be a subordinate to Nintendo Germany.
Via:
http://derstandard.at/1389859840000/Nintendo-laesst-sich-in-Wien-nieder