Went to Target this morning and they only had Ninja Gaiden out on the floor. I asked about the Vita games and a manager went in back, had to check the release dates first, then brought out all their stock of Vita games. Everything was dated for the 15th and he had no idea.
I bought Uncharted, Marvel vs Capcom 3 and Lumines. Lumines is being carried in stores, it seems. The system wasn't doing the sale yet, but customer service gave me the deal, and actually gave me Uncharted as me free game!
Just browsing CAG, seems that a lot of Targets are saying the sale doesn't start until the 22nd, so either I lucked out or they're just reading the ad wrong. The games are dated for the 15th, so there's no reason to not have them out on the floor.