Vinci said:
I bolded that because I'm not arguing it was their brand either; I think that played very little role with the console outside of Nintendo's inherent fanbase. I'm talking about the fact that their games - the new IPs they introduced for the Wii - are the reason they are where they are today. It's not a matter of technology, it's not because 'lol motion controls' are the new hotness. Nintendo created games for the controller, and without those games the controls would mean absolutely nothing. You could not have repeated the Wii's success without Wii Sports or Wii Fit. No 3rd party offering would have done it.
And it's not that Nintendo's games are the greatest games ever designed or that they're pulling out all the stops, it's because their games are the result of the company really understanding what people wanted. Some of their extensions from this core 'want' have failed to work in the same way, but they clearly get what the initial 'want' is and how it works.
To elaborate on brand, it's pretty clear to me that Nintendo didn't want the classic Nintendo brand to stick to the Wii like the smell of a loser. While the DS got rid of the Gameboy brand, the Wii almost got rid of the Nintendo brand altogether. At least that's what Nintendo intended to do. First, the official label isn't "Nintendo Wii", but "Wii", period. The DS is called "Nintendo DS". Second, the Nintendo logo was slightly changed sometime in 2006 or 2007: it went from the very defined, trademark red of Nintendo to the subdued, much more discreet grey, which was appropriately adopted for the Wii logo as well. Third, the design of the system is much less Nintendo than any other Nintendo console, bar maybe the VCR-like NES. The Wii screams functionality and style, dropping the round, toy-like shapes and colours in the process.
Fourth and perhaps most important, the games. While it's true that the staple Nintendo franchises (and characters) all got Wii iterations, the defining games of the system, bar Mario Kart, are nothing like Nintendo's previous games. Wii Sports and Wii Fit aren't games Nintendo would have made for the GCN or the N64. One could argue that Nintendo recreated the Nintendo brand so efficiently that some Nintendo fans felt betrayed, and judging by what some say, it's almost as if Nintendo never released all those classic Nintendo games on the system.
The Nintendo brand didn't sell the Wii, because there's no Nintendo brand at work so to speak. There is a Wii brand/experience and by that, I don't just mean clever advertising or communication, but games too and that did wonders, but it's unlike anything the Nintendo of the last decade would have done.