I agree, and it makes me wonder if this is more of a legal department issue versus what promoters/marketers want
-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
Rumor: Youtube Getting tough on video game monetization in 2014
- Thread starter darkpower
- Start date
I agree, and it makes me wonder if this is more of a legal department issue versus what promoters/marketers want
mangochutney
Member
I think it is a very difficult area.
On the one hand I completely agree with a publisher's rights to do as they please and if they decide they don't want people making money off of their content then I wouldn't call them out-dated or tight gits, as I understand their business decision.
On the other hand, some YouTubers do put considerable effort in. Some do not, and I think that is what can make it challenging. Some do both and try to abuse their network status and make big money from literally re-posting trailers or promo footage.
However, they're still promoting the product and if you think about music, a music channel on TV runs adverts and profits from others' creative works for that reason.
On the one hand I completely agree with a publisher's rights to do as they please and if they decide they don't want people making money off of their content then I wouldn't call them out-dated or tight gits, as I understand their business decision.
On the other hand, some YouTubers do put considerable effort in. Some do not, and I think that is what can make it challenging. Some do both and try to abuse their network status and make big money from literally re-posting trailers or promo footage.
However, they're still promoting the product and if you think about music, a music channel on TV runs adverts and profits from others' creative works for that reason.
ZeroGravity
Member
That's not evil, that's smart.Well, the others have a stance of "Yeah, go ahead and make videos.Just no ads, you can't make money off our copy righted content."
Nintendo's stance is. "Yeah, ho ahead and make videos.
The people that actually make money off of this put in as many hours or more than a full time job dude.
Flame Lord
Member
So I guess let's plays are pretty much done now. I don't watch them much anyway but it sucks for the many that do.
Can Crusher
Banned
Which studies show that video walkthroughs of Beyond on youtube, bumped the sales of said game? Combined there must be about 10 million views of Beyond's part 1 walkthroughs. I wonder how much the game sold.
For good games not focused on story, and good multiplayer games? Sure.
Tal Shiar Agent
Member
Networks are going to get killed. An average royalty is around 25% of the gross margin. Alot of these people have next to no operating costs, you could see a 20% royalty for gameplay
greater good would be taking down TB, pewdiepie is harmless.
They will come for Twitch eventually. I'm not sure I am buying your example. Watching someone play a game on Twitch is a valid use of a game to earn money whereas releasing a detailed and highly edited guide is not, simply because the Twitch footage is a stream that won't be archived? Because the guide can be recalled?
I've bought numerous games based off of footage and commentary on Youtube. It's free advertising. No publisher is losing revenue here. They do not offer competing services that are being killed by Youtubers. It's just a way for publishers to control the messaging around their game and to have more control. We will likely see any video using footage of a game that is critical torpedoed by blanket DMCA requests or request via these tighter agreements. It's not something I'm looking forward to.
Good Guy Google taking down PewDiePie for the good of humanity.
children like childish things.
This. Good friend of mine doesn't even own a PS3, but knows EVERYTHING about TLOU because he just WATCHED the whole game on Youtube.
So, I guess I can kind of understand Naughty Dog's point of view on this, because games like TLOU (or Heavy Rain for that matter) are basically animated movies with player interaction.
You should've seen the amount of time and effort I put into making my Anita Sarkeesian videos. I had a lot of graphical effects to show things like credits and the sort, but it took a lot of effort to do what I wanted to do with it (show the right footage at the right time, get the quotes, render the video, do the spoken word, be interesting and make people listen to what you have to say, etc.). It's far from a free ride!
The same could probably be said of The Walking Dead, wouldn't you say? Hm... I wonder how well that did in comparison to Beyond and why that might be?
But then we would no longer know if new games had FOV sliders or not.
Marauder Shields
Member
If there's a market for it then what's the problem? He earns the big bucks because he has one of the biggest followings on YT.
Velcro Fly
Member
Also I can't tell you how many games I've purchased based on watching a little gameplay footage. Persona 3/4 is a huge example. I watched a little bit of a walkthrough and totally fell in love. I've bought Persona 3 a few times now. It's absurd
You can bet Maker will do everything in their power to ensure stuff like Grumps and PDP go nowhere.
It's just about turning off the ads.
Guess I'm rarely going to go on YouTube then. 90% of my subscriptions are game related. I don't understand the idea that LPs are bad. I've purchased more games due to LPs than a game review or trailer. I rarely avoid bad games due to LPs either. Usually it's reviews and metacritic that make me avoid poor games.
So logically the next step is to kill game reviews too? (only half serious and mostly butthurt)
So logically the next step is to kill game reviews too? (only half serious and mostly butthurt)
Professor Lich
Member
If I can't watch Game Grumps, Jon Tron, Crendor, LAG tv, Angry Joe, Day[9], or Total Biscuit anymore, I probably won't waste as much time as I do anymore.
I guess that's a good thing? :|
Edit:
I guess that's a good thing? :|
Edit:
Isn't that why these exsist though? I guess really large people could work something out with the publishers.
aspiegamer
Member
That's not what a lot of this means. Some companies want a very strict clampdown but no one is forcing LPs to die. A lot just take issue with the monetization and others are openly saying that derivative works are fine. Does that mean fewer LPs? Yes, of course, but I'll have to be as fan derivative work instead of a side business.
Press release confirming it:
http://www.tubefilter.com/2013/12/06/youtube-affiliate-channels-monetization-copyright-review/
http://www.tubefilter.com/2013/12/06/youtube-affiliate-channels-monetization-copyright-review/
indigo-cyclops
Member
Can't wait to hear what this bozo has to say specifically on the matter. Flashbacks to his Nintendo rant.
Yeah they exist to make money. Though the question I was answering was about taking down videos already in place. I'm unsure of how it will affect what content creators will do as a result of this and what sort of hoops they'll need to jump through.
I'm sure channels like TB, GG and PDP will be fine. They're huge money makers for their networks, they won't let them just die.
Considering some games aren't that far removed from movies I can see why some LPs could harm sales.
That said unedited gameplay videos is how I make my purchasing choices, if the likes of Total Biscuit vanished from YT I'd be less willing to take a risk on a game. Hell most of the niche games I play are down to seeing it on YT.
I know publishers like to carefully manage their titles marketing but the reason why YT is a great source for the buying public is that it's mostly PR spin free unlike gaming sites which rely on publisher Ad revenue.
That said unedited gameplay videos is how I make my purchasing choices, if the likes of Total Biscuit vanished from YT I'd be less willing to take a risk on a game. Hell most of the niche games I play are down to seeing it on YT.
I know publishers like to carefully manage their titles marketing but the reason why YT is a great source for the buying public is that it's mostly PR spin free unlike gaming sites which rely on publisher Ad revenue.
Because they don't released finished games, and ultimately that's going to hurt their brand and sales.
Think of how many people haven't been suckered into buying premium this go around due to the issues.
Granted, its more reactionary than realistic that it'll stop all the bad news. But you;d be surprised how irrational companies can be in protecting their images and brands; even when their heavy handiness actually hurts more than helps.
Gives the overpaid layers work and justification for their salaries, and gives CEO's something to be heavy-handed with, and look powerful, while being a sort term solution shareholders value over all else.
Most of those channels will be "managed" not affiliates. Nothing will change for them.
ebullientprism
Member
This is gonna suck if you are starting up or have a small to medium sized independent channel. The Pewdiepie's, Roosterteeth's and all the other big whales will be fine. No one wants to touch them because its just bad publicity if they make some noise. But the small guys can be silenced easily.
So the only option for those guys will be to either stop what they are doing (which sucks for people who follow them) or try to get a contract with the likes of Machinima (which sucks for them because what I hear about Machinima isnt exactly glowing reports from up and coming youtube guys).
Mostly it sucks if you enjoy well made game videos on youtube. Sure there are a ton of awfully awkward commentary people but there are a lot of entertaining guys as well.
So the only option for those guys will be to either stop what they are doing (which sucks for people who follow them) or try to get a contract with the likes of Machinima (which sucks for them because what I hear about Machinima isnt exactly glowing reports from up and coming youtube guys).
Mostly it sucks if you enjoy well made game videos on youtube. Sure there are a ton of awfully awkward commentary people but there are a lot of entertaining guys as well.
Huw_Dawson
Member
Twitch is probably laughing right now. They're the obvious place for people to migrate to if they had a better video search/pre-recorded video upload feature.
j0hnny_385
Member
Dumb move... smh...
It was bound to happen sooner or later. I don't watch these kinds of videos, but reading about all of this, I think it is the right course of action.
Let's see how it unfolds, though. The intent with the rule does not always equate directly to how it is carried out - and who it reaches.
Let's see how it unfolds, though. The intent with the rule does not always equate directly to how it is carried out - and who it reaches.
KoopaTheCasual
Junior Member
Did you not read the OP? This concerns affiliates of Machinima just as much now. The system used to allow partners covered under big networks like Machinima to stay safe. The update is that this is no longer the case. Lots of people and networks like Machinima are fucked by this new policy. They need to reach some sort of royalty deal, or else the whole Youtube Let's Play industry is no longer stable/sustainable.
Just do a revenue share, that share is determined by doing experiments with 2 videos.
1 - just the captured game footage and audio
2 - a recording of the player commentary,headshots and hands movements on controller.
Make sure the videos can't be synced up, then release them to the audience to determine the revenue split.
1 - just the captured game footage and audio
2 - a recording of the player commentary,headshots and hands movements on controller.
Make sure the videos can't be synced up, then release them to the audience to determine the revenue split.
Seriously, how hard can it be? Play a few games, record yourself doing it, crack a few jokes and post the results on Youtube. Sure, it helps if you're funny or insightful (then again, PewDiePie is neither), but it's not exactly hard labor.
A Youtube without let's plays would become effectively useless. A Youtube with let's plays made by people doing it mainly for fun and not for compensation would be alright with me. It would still suck for the people that do it for a living though - I'm guessing we'd get a ton more let's plays of indie stuff in place of AAA stuff. That's also fine with me; most of the major let's players are concentrating heavily on indie stuff anyway.
"Hello, I have 1 zillion YouTube subscribers to my gaming channel. I see you do not want me to make videos which help sell your game to millions if I monetize it. I'm totally cool with that. If you want me to keep making videos to help you, you can pay me X dollars for every 5 minutes of gameplay footage." -should be what every YouTube gamer says.
Felsparrow
Neo Member
Play games, control yourself while playing if you're on camera, watch the time, save out the file, do editing, etc...
Let's not forget that you still have to be entertaining, which is not as easy as people say.
I'd say they should get rid of channels that is just gameplay footage.
Let's not forget that you still have to be entertaining, which is not as easy as people say.
I'd say they should get rid of channels that is just gameplay footage.