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Fox advertising Justice League on twitter

strafer

member
Fox is marketing that shit. :D

https://twitter.com/20centuryfoxuk/status/878568414855299074

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How is it news that a major media outlet is running advertising for a big movie? Aren't there ads for every movie that comes out all over every major media distribution channel?
 
Are you saying abc, nbc, fox, etc etc etc only run ads for internally owned properties? I should make a thread about seeing a justice league ad on ESPN because it's owned by Disney which owns marvel??

What you are referencing is purchased ad space, which is different than a company using its own social channels to put out messages. Its a bit weird to have a competing social media account just throw up a post all willy nilly. That usually isnt done because usually the companies social media makes post geared toward its own products. It is like if Walt Disney World's facebook page made a post about a Universal studios theme park opening.It just isn't typical, because this may mean either a partnership between WB/Fox or something.
 
What you are referencing is purchased ad space, which is different than a company using its own social channels to put out messages. Its a bit weird to have a competing social media account just throw up a post all willy nilly. That usually isnt done because usually the companies social media makes post geared toward its own products. It is like if Walt Disney World's facebook page made a post about a Universal studios theme park opening.It just isn't typical, because this may mean either a partnership between WB/Fox or something.
I'm curious why you think social media is different than other ad space in this day and age.
 

Zaph

Member
How is it news that a major media outlet is running advertising for a big movie? Aren't there ads for every movie that comes out all over every major media distribution channel?

Are you saying abc, nbc, fox, etc etc etc only run ads for internally owned properties? I should make a thread about seeing a justice league ad on ESPN because it's owned by Disney which owns marvel??

I think you're missing something here, 20th Century Fox UK isn't a media outlet or TV channel selling ad slots.

They're a distributor and this is their official Twitter account. So promoting a film they're not distributing (and is actually their competition) is...odd.
 
I think you're missing something here, 20th Century Fox UK isn't a media outlet or TV channel selling ad slots.

They're a distributor and this is their official Twitter account. So promoting a film they're not distributing (and is actually their competition) is...odd.

Yup, twitter is the ad space, but not 20th Century Fox's account. It wouldn't be weird at all to promoted Tweets for Justice League on Twitter. They'd just be posted by a Justice League or Warner Bros account under any normal circumstance. I don't think this poster understands social media marketing.
 

Caode

Member
I'm curious why you think social media is different than other ad space in this day and age.


..because this is 20th Century Fox - the film studio - advertising a Warner Bros. Property/Production, on their social media feed. It's bizarre...and clearly (more than likely) an error.
 

Fliesen

Member
20th Century Fox is the film studio, not the TV network.

Most important post of this thread, imho.

Clearly an error that has been fixed. No matter how intertwined big media companies and their associated movie studios are - nobody promotes another movie studio's films
 
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