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A great feature piece written by Chris Plante of The Verge. Features Phil Spencer, Shannon Loftis, and Sam Lake. As well as some discussion on Crackdown 3, Quantum Break, ReCore, and more
Discusses where Microsoft and Xbox were in 2013, where they are now, and where they hope to go in the future.
Much more at the link: http://www.theverge.com/2015/12/10/...16-interview-crackdown-3-quantum-break-recore
Discusses where Microsoft and Xbox were in 2013, where they are now, and where they hope to go in the future.
In theory, the Xbox One was an improvement on everything fans loved about the Xbox 360: a more powerful Kinect, new hardware that merged the console with your cable box, and lots of talk about the cloud. Microsoft only forgot one thing: the games. During the hour-long kick-off presentation, six minutes were allotted to new game announcements.
Fans felt betrayed and poured their fury into forums and game blogs; critics dubbed the event a disaster.
To revive Xbox, Microsoft needs to land the next big franchise. To do that, the company must persuade game developers with all of their talent and experience to collaborate with them. And to do that, outside developers and potential second-party partners must believe in Microsoft.
Thats why Loftis first action as general manager of Microsoft Studios was so crucial: she immediately consolidated the small groups that made up the organization into a single entity, streamlining workflow.
"I see our primary role really as being the proof point," Loftis says. "We prove to gamers why its worth playing on the Microsoft platforms. We prove to game developers why its worth [making games for our platform]."
Collaborating with Microsoft Studios needed to be faster, easier, and better. The companys future depended on it.
As televisions, computers, and smart devices become the all-in-one-devices that seek to displace consoles, does Xbox just become an app or a storefront or a brand?
"No," Spencer says, "I fully expect that youll see another console from us [ ] Our best customers are Xbox console customers, and I want to keep those people engaged both on the Xbox One and anything we might do in the future. Im 100 percent committed to that."
"I dont want to dilute what the Xbox console customer feels," says Spencer. "I want to expand what were able to do for more customers."
Much more at the link: http://www.theverge.com/2015/12/10/...16-interview-crackdown-3-quantum-break-recore