Chittagong
Gold Member
Peter Moore said:Nintendo has done a tremendous job in capturing, in bringing back funif you willto the gaming platforms. But weve got a few tricks up our sleeve as well to be able to do that. Its not something that were going to be shy about, and its not something that were not painfully aware of that needs to be changed by this holiday. That has been the strategy all along, and well be making some more announcements in the coming month or two. I think youll see how serious we are about that.
Peter Moore said:Its actually not games. Its more experiencial than that. And again, since the day I saw Iwata-san pull the nunchuck controller out from under his podium a few years ago at TGS, Ive always realized that was the right thing for Nintendo to have to do for what they needed to do to be successful in this next generation. And it was always going to be a challenge for us. So, we have plans. This does not come as a surprise. Our strategy has been laid out for us years in advance, and youre going to see some of that this next holiday and beyond.
Based on the above it seem pretty clear that there is a form baton cooking in Redmond. Since it's going to be announced in the "next month or two", it seems that GDC will be the place. After all, you need to get excellent development support.
The new "triple play" in console war
The current round of console war seems to spin around three major competitive domains related to game experience: excellent graphics, compelling online services and innovative controls.
In the first domain, excellent graphcis, it could be argued that Microsoft is so close to par with Sony that Sony won't be able to get an unfair advantage, and no actions are thus required from Microsoft. Thus, graphics domain is a tie with Sony, with Nintendo losing the domain with a massive margin.
The second domain, compelling online services, clearly belongs to Microsoft. The ease of use and robustness of Xbox Live featureset sets Xbox 360 online experience to a whole another league than Sony or Nintendo, whose online services are gimped in some key way. Thus, online domain belongs to Microsoft, with a near tie between Nintendo and Sony, with no actions required from Microsoft.
The third domain, innovative controls, currently is owned by Nintendo and the innovative wiimote. Sony's offering promises also motion control, although all signs and my current experience with Lair points to it being a sub-par solution, yet a solution Sony is now tied with. Still, Microsoft's current offering doesn't include any sort of motion controls that Microsoft could use as a bullet-point or a real advantage. Thus, the innovative controls domain is owned by Nintendo, with Sony being second and Microsoft last without a motion control story. Actions clearly required.
Why introducing a wagglewand absolutely makes sense to Microsoft
Creating an excellent motion-sensing controller, which I'll call the Xbox 360 wagglewand until further information, would put Microsoft in a very strong competitive position in the gaming experience domain:
Microsoft wins Online domain, par on Graphics domain, par on Controls domain
Nintendo on par on control domain, loses graphics domain, shared loser of Online domain
Sony on par on Graphics domain, shared loser of Online domain, loser of Controls domain
This would have a considerable effect in how the whole round of console war plays out - as the two remaining non-experience factors are console price and publisher support, both of which Microsoft can do fairly strongly in.
However, a Xbox 360 wagglewand is not without tough challenges and decisions to make. I'll address the most important of these questions below, and give my predictions of how everything will play out.
The "game SKU" challenge
The fundamental strategic questions for Microsoft are:
Is it a certification requirement that the game works both on 360 wand and 360 controller?
If yes, will this limit the innovation potential in game play?
If no, how to get the existing installed base enjoy designed-for-wand games
Will the 360 wand work on existing games?
Can there be games that work on both wand and controller?
My guess is that it will NOT be a requirement that the designed-for-wand games work with standard controller, it would be too big of a compromise for game innovation. Also, my bet is that the wand won't work on existing non-wand games. There is no reason to force that, since everybody has already a regular controller. Also, I see it likely that there can be games that work on both controllers.
The "installed base split" challenge
The installed base of Xbox 360 is somewhere past 10 million units, and will be probably around 15 million once a wand would release. This is a considerable installed base split to be overcome. However, majority of the 30-50 million installed base will still be addressable with an immediate pack-in. That would basically leave publishers with 15-35 million wanded console SKUs sold and 15 million non-wanded SKUs sold. Here, they key strategic questions to consider are:
Will the wand be packed in with every console with no extra cost?
How to address the non-wand installed base?
I put my money behind Microsoft announcing that all consoles shipped for holiday season and onwards will include a wand at no extra cost. This is a very powerful message to send out to the industry and developers in order go gain strong support for the new control paradigm.
The "Killer App" challenge
Absolutely critical for such a controller to take off is that it's supported with some really compelling software that absolutely benefits of the controller. Looking at Microsoft's lineup for this Christmas, and their developer base, there are a handful of titles that would immediately benefit of a wand/nunchuck controller - Mass Effect, Alan Wake, Fable 2, Lost Odyssey.
Naturally Halo 3 is a key consideration. Now, for addressing the non-wand SKU installed base, the best shot is to bundle the wand with one or many of these games. Halo 3 could potentially hit around 5 million of the current installed base, so it would be an excellent option to further "wandize" the Xbox 360 installed base. Also, it's conceivable that Halo 3 could work both on the wand and the current controller - case in point: Metroid Prime.
This leaves still the important question of more family-oriented games for the wand, since the original intention of the controller is to expand installed base. Looking at Microsoft's announced roster, there is one game we haven't seen much of, a developer that hasn't got anything lined up for this year and that is known for family oriented games: Rare. It would be very simple to position Banjo-Kazooie as the "Super Mario Galaxy of 360" and throw in a wand into the box. Also, Rare would have the bandwidth to do another simple game for the holiday timeframe for the wand.
Some key questions are:
Which of the current games would support the wand?
Which games would be the "wand killer apps" with the wand packed in?
For these questions, my guess is that Microsoft will use their future first-party lineup to really push the wand. Also, it could packed in with Halo 3 for a massive installed base effect. More likely though, I see Banjo-Kazooie emerging as a "Super Mario Galaxy for 360" with the wand packed in.
The "annoying your current installed base" challenge
This will be do doubt brought up as one of the "major showstoppers" for Microsoft going out strong with a wand strategy - that the current installed base feels cheated for not getting the wand with their console. So, the only questions to consider are
Is the wand strategy a major consumer loyalty risk?
If so, how to overcome it?
I'd say that this is actually a non-issue, as DualShock and HDMI port additions prove. There will be bitching and whining in forums, but not a major consumer movement. A great game with the wand thrown in for free will heal the wounds of existing 360 users well enough.
My predictions
Summarizing the above, my predictions are
VERY LIKELY > LIKELY > QUITE LIKELY > STRONG POSSIBILITY > POSSIBILITY
1. Microsoft is doing a motion sensing controller, a "new controller" - VERY LIKELY
2. Microsoft will use GDC to announce the "new controller" - LIKELY
3. It is not required that "new controller" can be used on old games, too - VERY LIKELY
4. Standard Game Requirements will allow "new controller only" games - LIKELY
5. Games can be created to work on both controllers - VERY LIKELY
6. "New Controller" will be packed in with all Xbox 360s from Holiday onwards - LIKELY
7. Microsoft's 1st party lineup from Q4/07 onwards will heavily push "new controller" - QUITE LIKELY
8. Some of existing 1st party games retrofitted for "new controller" - STRONG POSSIBILITY
9. Halo 3 will feature both wand and controller controls - POSSIBILITY
10. Banjo-Kazooie will re-emerge as a "Mario Galaxy clone" made for new controller - QUITE LIKELY
11. New controller will be packed in with Banjo-Kazooie - STRONG POSSIBILITY
12. New controller will be packed in with Halo 3 - POSSIBILITY
13. An unannounced simple family game for new controller, maybe by Rare - POSSIBILITY
14. No major backlash from current installed base - QUITE LIKELY