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Banned
In the wake of controversy surrounding EVE Online's new microtransaction store and its not-so-micro prices, a document has surfaced that has raised more than a few eyebrows in the EVE community. The PDF is reported to be a copy of CCP's internal company newsletter Fearless. Ex-CCP employee and current CSM member Seleene was able to verify that the company does circulate an internal newsletter by that name and that the style is very similar to the leaked document. However, the absolute authenticity of the document can not at this time be proven.
The document dates back to May 2011 and discusses how microtransactions will be integrated into EVE Online, DUST 514 and World of Darkness. Most of the document is fairly harmless, but a few parts have stood out to players. According to the document, "Not all virtual purchases [in EVE Online] will focus on customization: some will simply be new items, ammunition, ships, etc. that can be purchased outright." Also mentioned is the possibility of buying faction standings. Both of these would be in complete contrast to earlier promises from CCP not to allow microtransactions that influence gameplay.
Authenticity of the document is still in question, but we can reveal that the leaked PDF has had several pages removed before being made public. A link to the full version was later leaked on twitter. Page 2 of the document, which was omitted in the originally leaked file, contains a disclaimer stating that the views presented are personal opinions and not company policies or decisions. This adds further confusion as players attempt to make sense of the file's contents. We reached out to CCP to ask about the document's authenticity and to request clarification on the discussions presented in it. We'll update this post with any response we get.
[UPDATE: The document's authenticity has been confirmed by CCP Pann from CCPs PR department. Massively has a hard-hitting interview in the works with CCP Zulu on the issue]
http://massively.joystiq.com/2011/06/22/rumour-leaked-document-shows-ccps-microtransaction-plans/
Document: Greed is Good
"Right now you can store 50 personal fittings..., thats more than enough for the average EVE player..., why not be able to add more storage for a small amout of money?" - EVE Lead Game Designer
"We're going to face an uphill struggle, and the reason many of us never talk about this publically is that we'd be burned at the stake by the players" - EVE Lead Game Designer
"...i think that's prett goddamn cool, and i'm not entirely sure why that makes me ****** to some EVE players" - EVE Lead Game Designer (a tip Mr, if you feel noone understands you, maybe its you)
"Giving people small amounts of micro-currency for beeing loyal subscribers, or even as a reward for high level gameplay like taking sovereignty..." - EVE Lead Game Designer (lol this quote made my day, you wan't to pay me for taking sov, like the russians do?)
From plain text: "...: we give players the means to buy stuff in addition to their base subscription, offering things like new "nano-paints", that allow one to customize ships while docked; new articles of virtual clothing, tattoos, and other avatar customizations, tokens for customizing Captain's Quarters and so on."
"Not all virtual purchases will focus on customization, some will simply be new items, ammunition, ships, etc. that can be purchased outright."
"First, we don't want to glut the virtual market with too many items...instead we want to provide a steady stream of digestible goods and services over a long period of time..."
"One other service we're looking at is selling faction standings. We want to offer convenience"...(hahaha)
"Incarna cannot be considered a product distinct from other parts of EVE. Incarna and flying in space are merely aspects of EVE...in virtual sales we must all adopt this way of thinking. Thus we will not and cannot focus on virtual sales only within the Incarna evironment, nor build that evironment around such sales, rather we will effect a universal strategy of micro-sales throughout the EVe experience.
Dust: "...to offset the cost of freeloading spectators Dust will have a nominal cover charge..." (i love it when you speak dirty)
Dust: "With no subscriptions in DUST, we have to be careful about selling permanent awsomeness, as there's a danger of saturating the market. When everyone has everything, there's no reason to buy anything anymore. ...(obsolescence referring to the deliberate shortening of a product's lifespan)"
Dust: "Selling 'weapons' for real money is very tempting. ...we are planning on doing so...but the real reason is that we have strong evidence that selling performance enhancers, in moderation, works."
"At a more detailed level, virtual goods sales give a direct, unmistakable line of feedback into what players want....this puts preassure on uns to develop things players actually use, in a way that a sub-based model doesn't" (yes, and thats why you will focus on MT items and not other features anymore)
WoD: "...there are three main areas that virtual goods sales will focus on in the game: cosmetics, items of convenience and items of power."
WoD: "Merit-driven items are locked from purchase until the player achieves specific criteria, hence having to earn the item as well as pay money for it" (this is just great, haha)
Quote: "The question of virtual goods sales is not 'to do ore not to do', rather 'how do we do this' (yep, we know by now, thx for confirmation)