The newest games consoles look underpowered and are very similar to PCs. That's because the business is changing http://econ.st/1dK4ljh
Both the Xbox One and PlayStation 4 will go on sale in time for Christmas, and Microsoft and Sony are already competing vigorously to convince potential buyers of the merits of their respective machines. But veterans of such battles will notice a curious absence. At previous console launches, executives have boasted about their boxes’ whizzy technological innards. Sony in particular was a dab hand at this sort of thing, coming up with names like “Emotion Engine” and “Reality Synthesiser” for the chips that powered its previous consoles. But this time neither Microsoft nor Sony seems very keen to talk up the technical prowess of their new boxes.
To be sure, compared with the current generation of machines, graphics will take a leap. But the truth is that the new consoles will be merely catching up with the current state of the art, rather than defining it. Both consoles have about as much raw computing power as a reasonably fast desktop PC and are, for all intents and purposes, ordinary PCs in fancy boxes. Indeed, their technological guts are strikingly similar. That is because of the way the gaming industry is changing.
Power underwhelming
Going with a general-purpose PC chip will limit the new machines’ performance. But there are good reasons to make that trade-off. One is simply that the cost of designing chips has risen dramatically as they have become more complicated, says Jordan Selburn of IHS iSuppli, a market-research firm that specialises in computer hardware. At the same time, the benefits of customisation have shrunk. These days, most of the innovation in graphics processing is confined to two big companies, AMD and Nvidia. It makes sense to leave the job to these specialists.
It also makes life easier for the firms that create games. Mastering the intricacies of a custom-made chip can take programmers many years, a problem that was particularly acute with the unusual chip that powered the PlayStation 3. The new consoles’ PC-like architecture will make developing games much more straightforward. It will also make it easier to create games that run on both new consoles and on PCs too, and to release them simultaneously. Game prices have not risen for many years, even in nominal terms, but the cost of creating them has ballooned. Simultaneous release on multiple platforms maximises the potential market.
Besides, ever-snazzier graphics are only one area in which gaming firms can innovate, and one in which returns are diminishing. The first games with elaborate, three-dimensional game worlds, such as “Quake” and “Tomb Raider”, were revolutionary when they appeared in the mid-1990s. These days, extra graphical power is used for more subtle features such as more accurate lighting or more realistic-looking hair. With each new generation of consoles, the improvement in graphics is less dramatic. This means console-makers must find other ways to convince gamers to upgrade.
I wonder if this is going to become a standard story in the press. For me personally, the graphical leap is enough - not overwhelming, but enough. But I wonder if the casual observer is going to complain that the graphical improvement over today's PC-console cross-platform games is more subtle - just better lighting and hair.