pay to
http://www.bbc.co.uk/news/technology-26033685
Electronic Arts is facing strong criticism over the in-app payment system in its Dungeon Keeper game.
Many said the game was "unplayable" unless they spent significant sums to speed up progress and get upgrades.
EA said it had designed the game to fit in with typical patterns of mobile play and people did not have to spend money if they did not want to.
Peter Molyneux, maker of the original Dungeon Keeper, said EA had not got the game's balance right.
There is more at the link. Consumers really do have a voice don't they?
edit: Took a screenshot, what is a recommended site to upload to display here? ( sorry about noob question )