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Ubisoft's Red Storm Entertainment loses trademark rights to studio logo

R

Rösti

Unconfirmed Member
redstormlogo94k9u.png


On January 2, 2015, Red Storm Entertainment Inc., a wholly owned subsidiary of Ubisoft, saw its trademark application for a studio logo abandoned in the US as it failed to respond or filed a late response to an Office action by the USPTO. The office action is dated May 27, 2014 and brings to attention a few issues with the filing (originally filed on February 27, 2014 by Ubisoft, not Red Storm itself). They needed to disclaim the use of the word "Entertainment", and a specimen (proof of use) was deemed not connected to the goods and services the mark is registered under, namely "Entertainment services namely providing information on-line relating to computer games and video games". The office action (almost in full):

OFFICE ACTION

STRICT DEADLINE TO RESPOND TO THIS LETTER

TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.

ISSUE/MAILING DATE: 5/27/2014


The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.


No Conflicting Marks Found

The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).


Summary of Issues


  • Disclaimer of “ENTERTAINMENT;”
  • Substitute specimen requirement.

Applicant Must Disclaim “ENTERTAINMENT”

A “disclaimer” is a statement in the application record that applicant does not claim exclusive rights to an unregistrable component of a mark; a disclaimer of unregistrable matter does not affect the appearance of the mark or physically remove disclaimed matter from the mark. See Schwarzkopf v. John H. Breck, Inc., 340 F.2d 978, 978, 144 USPQ 433, 433 (C.C.P.A. 1965); TMEP §1213. An unregistrable component of a mark includes wording and designs that are merely descriptive of an applicant’s goods and/or services. 15 U.S.C. §1052(e); see TMEP §§1209.03(f), 1213.03 et seq. Such words or designs need to be freely available for other businesses to market comparable goods or services and should not become the proprietary domain of any one party. See Dena Corp. v. Belvedere Int’l, Inc., 950 F.2d 1555, 1560, 21 USPQ2d 1047, 1051 (Fed. Cir. 1991); In re Aug. Storck KG, 218 USPQ 823, 825 (TTAB 1983). In this case, applicant’s services are entertainment services, as specified in the identification of services. Therefore, the term is merely descriptive of the applicant’s services and must be disclaimed.



Applicant may submit the following standardized format for a disclaimer:

No claim is made to the exclusive right to use “ENTERTAINMENT” apart from the mark as shown.

TMEP §1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).

If applicant does not provide the required disclaimer, the USPTO may refuse to register the entire mark. See In re Stereotaxis Inc., 429 F.3d 1039, 1041, 77 USPQ2d 1087, 1089 (Fed. Cir. 2005); TMEP §1213.01(b).



Substitute Specimen Required

Registration is refused because the specimen does not show the applied-for mark in use in commerce in connection with any of the goods and/or services specified in the application. 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a). Specifically, although the specimen is a website screen capture that clearly displays the mark, it appears to contain a video titled “Winter Storm Pax @ Red Storm” and does not clearly contain any information about video games, which are the identified services.

An application based on Trademark Act Section 1(a) must include a specimen showing the applied-for mark in use in commerce for each international class of goods and/or services identified in the application or amendment to allege use. 15 U.S.C. §1051(a)(1); 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a).

Examples of specimens for goods may include tags, labels, instruction manuals, containers, and photographs that show the mark on the actual goods or packaging, or displays associated with the actual goods at their point of sale. See TMEP §§904.03 et seq. Webpages may also be specimens for goods when they include a picture or textual description of the goods associated with the mark and the means to order the goods. TMEP §904.03(i). Examples of specimens for services may include advertising and marketing materials, brochures, photographs of business signage and billboards, and website printouts that show the mark used in the actual sale, rendering, or advertising of the services. See TMEP §§1301.04 et seq.

Applicant may respond to this refusal by satisfying one of the following:

(1) Submit a different specimen (a verified “substitute” specimen) that (a) was in actual use in commerce at least as early as the filing date of the application or prior to the filing of an amendment to allege use and (b) shows the mark in actual use in commerce for the goods and/or services identified in the application.

(2) Amend the filing basis to intent to use under Section 1(b), for which no specimen is required. This option will later necessitate additional fee(s) and filing requirements such as providing a specimen at a subsequent date.​

For an overview of both response options referenced above and instructions on how to satisfy either option online using the Trademark Electronic Application System (TEAS) form, please go to http://www.uspto.gov/trademarks/law/specimen.jsp.
Source: http://tsdr.uspto.gov/documentviewer?caseId=sn86206511&docId=OOA20140527142659#docIndex=1&page=1

As Ubisoft failed to reply to this office action, the filing has now been abandoned, as can be read in a Notice of Abandonment dated January 2, 2015.

Red Storm Entertainment is known for many Rainbow Six titles, but have in recent years worked on Far Cry 3, Far Cry 4 and is currently helping out with The Division.
 
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