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Sega to cut 300 jobs (heavily arcade/pub staff), refocusing on digital/mobile/PC [Up]

Nibel

Member
Update:

Quick Breakdown:
-Sega is continuing their refocus to digital games.
-As part of this, they're downsizing their Western publishing business (but not their Western development studios), and staff in their arcade game department in Japan. They're also transferring the staff they can to mobile/PC Online in particular.
-So far 120 layoffs have been announced at Sega West, primarily in Sega of America and some in Sega of Europe (this is the publishing business, not the studios).
-Sega intends 300 layoffs total, with a notable portion of that presumably coming from the arcade business in Japan.
-They're plausibly also changing what some of their staff work on - and we've certainly seen that over time from Sega - but that's not directly related to the layoffs we're talking about today. The layoffs are focused on business components that can't easily be transferred to digital, which are primarily retail publishing resources and physical devices like arcade machines.

Press release (read this link): http://fs.magicalir.net/tdnet/2015/6460/20150130014909.pdf

Sega said:
Notice of Implementation of Structure Reform in SEGA Corporation
It is hereby notified that SEGA SAMMY HOLDINGS INC. (the “Company”) has determined at
its Board of Directors meeting, held on January 30, 2015, to implement measures for structure
reform in SEGA Corporation (“SEGA”), its subsidiary.

1. Implementation of Group Structure Reform
The Company established the Group Structure Reform Division on May 9, 2014, and has held
discussions to review the earnings structure of the entire Group from a mid to long-term point
of view. The Group announced on October 31 three initiatives: 1) restructuring into three
business groups, 2) initiatives to drastically improve profitability, and 3) appointment of
personnel in charge of structure reform in SEGA, and has developed a structure to enable
investment of management resources in growth areas, which include new fields such as Digital
Games and Resort Business, while addressing issues in existing businesses.
As part of these measures, SEGA has positioned Digital Games, centered around smartphone
and PC online gaming, as a growth area and has determined to implement the following
measures
in order to constantly post profits by improving management efficiency while
promptly promoting redistribution of management resources.


2. Details of Measures for Structure Reform in SEGA

a. Enhancing efficiency in domestic (Japanese) businesses
SEGA will review its business structures mainly in Amusement Businesses (arcade machines) and will
narrow down product lineup and withdraw or consolidate and downsize some of the
services
.

b.Soliciting voluntary retirement
Voluntary retirement will be solicited in the aforementioned businesses to be withdrawn or
consolidated and downsized, while at the same time personnel will be repositioned in
Digital Games and growth areas of Group mainly as development personnel
, in order to
establish a structure which can constantly generate profits. The purpose of these measures
is to improve the business efficiency of the Group.

<Outline of SEGA’s solicitation for voluntary retirement>
Number of solicited employees: About 120
Solicitation period: About 2 weeks from 9 February, 2015
Retirement date: In fiscal year ending March 2015 (plan)

c. Enhancing efficiency in overseas businesses
Local organizations managing (publishing staff, not development staff) packaged game software in Western markets will be
streamlined.
In the U.S., Sega of America, Inc. based in San Francisco will be relocated to
Southern California by this summer and its existing office in San Francisco will be closed
thereafter, which results in reducing fixed expenses, mainly in corporate functions. In
addition, the Sonic and merchandising businesses will be reinforced to establish a
structure which can generate stable profits.

4. Future outlook
The Group is currently assessing the impact on full-year consolidated operating results
forecast for the year ending March 31, 2015 from aforementioned structure reform measures
implemented in SEGA.
The Group is taking initiatives for structure reform including soliciting voluntary retirement
at several group companies in addition to the aforementioned measures implemented in SEGA.
The number solicited for voluntary retirement and such for the entire Group is scheduled to be
around 300 (regular employees) and the early retirement benefit is expected as a result of this
measure.
The Group also plans to rightsize employees, including fixed-term employees. In
addition to the aforementioned labor costs reduction, the Group is taking measures such as
implementing actions for enhancing efficiency in domestic and overseas businesses.
Taking into consideration the above, the impact on the full-year consolidated operating results
forecast for the year ending March 31, 2015 is that net income is expected to fall but the detail
of the forecast is currently being assessed. It is scheduled to be announced with the third
quarter results announcement scheduled for February 12, 2015, after acknowledging sales
trends of mainstay products in the fourth quarter.

Also:

GameSpot said:
[Update: Sega Europe has issued a statement to GameSpot suggesting that its development teams, such as Sports Interactive and The Creative Assembly, might not be affected by the consultation process. Though the details were not explicitly clear at this early stage, Sega Europe has suggested that the focus of the downsizing is on the publishing business.

“We are under consultation with a limited number of staff in the European publishing business and will be able to confirm decisions regarding any potential redundancies in the coming weeks.” Update Ends]

http://www.gamespot.com/articles/sega-to-axe-300-jobs-as-focus-turns-to-pc-and-mobi/1100-6424996/

----

Around 300 staff are to be offered early retirement following plans to completely restructure Sega’s business.

“Local organisations managing packaged game software in Western markets will be streamlined”, the company has said, with its San Francisco already confirmed for closure.

Sega intends to alter operations to focus on mobile and online PC games, which it deems to be its growth areas, as well as its Sonic and merchandising businesses.

A bit more over at the Source (MCVUK)
 

Hayvic

Member
Losing your job sucks but "early retirement" doesn't sound too bad. I am ready for a f2p mobile Total War and my Sonic moba.
 

firehawk12

Subete no aware
What does this mean for Relic and Creative Assembly?

That said, other than Sonic, I can't think of anything else they release on console.
 

Yoshi

Headmaster of Console Warrior Jugendstrafanstalt
If Sega is not interested in their console franchises anymore, why don't they just sell them instead of letting them rot? I'm worried about retail Sonic now :(.
 

Savitar

Member
So far they have fallen.

Every so often another piece gets cut off, they lose a little more.

Makes you wonder, what's going to be left in due time.
 

Mpl90

Two copies sold? That's not a bomb guys, stop trolling!!!
I suppose this affects SEGA in the West mainly, if not 100%, doesn't it?
 

JNA

Banned
Guys I am legit scared...

What the hell happens to Atlus? This kind of shit is exactly why I was almost dead inside when news broke of them buying Atlus...

Please for the love of that is Shiva, Budda, Jesus, Moses, and Ra, PLEASE ATLUS BE OK!
 

meppi

Member
I swear this is even worse than if they one day just went out of business.
this decade long death rattle has been so hard to watch as a lifetime Sega fan. :(
 

Qassim

Member
Sega's most critically and commercially successful releases in recent years have been their PC games, it does make sense for them to focus on that, especially given the potential in that market and the relatively strong position Sega have (compared to the positions they have in other markets).

Football manager is consistently one of the most popular games on Steam, Total War have a good sized core audience and are generally well received and they acquired Relic + Company of Heroes, which is also a fairly well received franchise.

They have some good talent under their roof in Relic, Creative Assembly and Sports Interactive - they have a good foundation to fill out that side of their company.
 

FluxWaveZ

Member
What does this mean for Relic and Creative Assembly?

That said, other than Sonic, I can't think of anything else they release on console.

Persona 4 Arena Ultimax, recently. Persona 5 this year.

Guys I am legit scared...

What the hell happens to Atlus? This kind of shit is exactly why I was almost dead inside when news broke of them buying Atlus...

Please for the love of that is Shiva, Budda, Jesus, Moses, and Ra, PLEASE ATLUS BE OK!

It doesn't make mention of any Japan specific related restructuring in the article. I'd imagine Atlus is successful enough for them to continue doing what they're doing?
 
That's depressing. Really depressing. Sega were godly in my eyes back when I was young. It pains me to see the company reduced to... this.
 

RAIDEN1

Member
This isn't a major development...since 2001/2002 all Sega have focused on is publishing games...now all they are doing is focusing on fewer systems, but still the same...specializing in games publishing..
 

MAX PAYMENT

Member
Yuck.gif
 
This isn't a major development...since 2001/2002 all Sega have focused on is publishing games...now all they are doing is focusing on fewer systems, but still the same...specializing in games publishing..

This.

You'll probably see a lot more exclusive titles per system, and with Sony and MS wanting to foot the bill, they'll be under one banner instead of two or three.

It's a tough road, but cutting costs on systems that aren't making money is a necessity in this day and age.
 
Yeah, I want to know what this means for Atlus more than anything.

I'd say I care about SEGA's stuff but since 90% of the things I care about never leave Japan =/

(Although saying that, we're getting Dengeki Bunko...)
 

Yoshi

Headmaster of Console Warrior Jugendstrafanstalt
NOW you're worried about retail sonic?

I've been getting new retail Sonic games almost every year, usually at least one in two years was great fun (2002-2003: Sonic Adventure 2, Sonic Advance 2004-2005: Sonic Heroes, Sonic Advance 2-3, Sonic Rush, 2006-2007: Sonic & The Secret Rings, Sonic Rush Adventure, 2008-2009: Sonic Unleashed, 2010-2011: Sonic Colours, Sonic Generations, 2012-2013: Sonic Lost World, 2014-2015: None so far, hoping for this year's main game to be good). No reasons to worry so far.
 
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