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UK: Retailers cut PS4 to £290 as console price wars continue

J

John Bender

Banned
Retailers cut PS4 to £290 as console price wars continue

Sony has seemingly reacted to the recent Xbox One price cut by reducing the PS4’s UK price yet further.

As spotted by GameSpot, a number of retailers are currently offering the machine for under £290. Tesco, Amazon and Argos are all offering vanilla PS4 consoles for £289.99, while GAME throws in a copy of Minecraft for the same price.

Sony itself has even promoted a new price of £299.99, which it says will run until April 28th.

Until recently PS4 had been selling full price for around £330, which is already £20 short of its official £350 RRP.

Last week the price of the Xbox One was cut to £299.99 in what was described as a retail-led promotion.

MCV last week revealed that both machines can readily be found for far below their RRP across UK retail as the pair’s average UK selling price continues to fall.

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Link
 
G

GnawtyDog

Banned
Hamster Plugin said:
Keep in mind that the pound is quite strong against the euro right now, the PS4 is easily found at €400 elsewhere in Europe. £299 is around €416.
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Yep, this is more or less about consumer perception. Don't want consumers to think that the competition is a cheaper, viable alternative aka "the deal". UK consumers are perhaps more price sensitive than U.S consumers - who knows.

Audioboxer said:
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lol nice...
 
E

Evilmaus

Member
I've never been happier about waiting to buy the latest generation of consoles.

I'll probably hold-out until Black Friday and get a ridiculous deal.

All according to keikaku.
 
O

Orniletter

Banned
Thats great for the UK.

It's stil expensive in continental europe with no decent bundle as far as the eyes can see. Maybe this christmas season.
 
N

Nightengale

Member
Opus Angelorum said:
I recall some people claiming it was 3 or 4 to 1 in the early days (which it may have been); but it's clearly closer now.
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Europe =/= UK.

UK, the last known figure was around 1.5 : 1, and it was that way since launch till around pre-September 2014. This ratio doesn't take into account holiday or post-holiday performances though.
 
Theonik

Theonik

Member
AHA-Lambda said:
Well yeah, UK is very price sensitive, not very brand loyal.
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Yes, and the strong GBP means that even with the new price they make more money for each UK unit sold than the rest of Europe right now. Wonder if it will still be worth it after the election.
 
N

Nightengale

Member
M

MajorTom

Member
That's cool, I've had mine since near launch so I paid full price but I'm not bothered because I've enjoyed my time with it :)
Still a pretty good deal, surprised that GAME have a better deal than the other places.
 
N

Nightengale

Member
Somnia said:
I don't know about 3 or 4 to 1, but in the xb1 UK price drop people were claiming PS4 was highly outselling it in the UK and it wasn't close when all data says otherwise.
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Eh, it's a matter of perspective.

We know the sales difference when the price dropped was around 3:2, in favour of PS4. Now, 3 PS4s sold for every 2 XB1s do sound like very little.

Now, if we round it up to actual volume sales, that means by the time PS4 sold a million, XB1 was around 660k, a difference of 300+ k, which for the UK market, which is a big gap considering the sales window.

Or if you put it to perspective, PS4 was selling 30% more than XB1. That's not a negligible figure.
 
S

SomedayTheFire

Member
Somnia said:
I don't know about 3 or 4 to 1, but in the xb1 UK price drop people were claiming PS4 was highly outselling it in the UK and it wasn't close when all data says otherwise.
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Again, it was well outselling the XB1 in Europe as a whole. In the UK it's been ahead but consumers there are very price conscious, once the XB1 was reduced in price they've been selling well and it's been close.
 
S

Somnia

Member
SomedayTheFire said:
Again, it was well outselling the XB1 in Europe as a whole. In the UK it's been ahead but consumers there are very price conscious, once the XB1 was reduced in price they've been selling well and it's been close.
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I only talked about the UK, wasn't discussing all of Europe as this is a UK news thread.

Nightengale said:
Eh, it's a matter of perspective.

We know the sales difference when the price dropped was around 3:2, in favour of PS4. Now, 3 PS4s sold for every 2 XB1s do sound like very little.

Now, if we round it up to actual volume sales, that means by the time PS4 sold a million, XB1 was around 660k, a difference of 300+ k, which for the UK market, which is a big gap considering the sales window.

Or if you put it to perspective, PS4 was selling 30% more than XB1. That's not a negligible figure.
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Oh you're right PS4 is winning not claiming otherwise. Just saying it's closer in the UK than some people make it out to be. PS4 and XB1 are really only fighting in the UK and US. PS4 has already outsold and will always outsell XB1 everywhere else. That's already determined at this point.
 
P

Percy

Banned
Opus Angelorum said:
Sales in the UK (Xbox One/PS4) are closer than some people thought.
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This would imply Sony were more concerned with maintaining a perception of outselling a competitor in a specific territory than how much money they make though, which to date doesn't appear to have been their approach as far as I can tell, in contrast to Microsoft's seeming attitude towards same.

Y2Kev said:
Who claimed 4:1 In the UK? Why so pressedT?
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First time I've heard that as well.
 
Z

ZhugeEX

Banned
The ratio in the USA is closer than the ratio in the UK.

But these two markets are where the Xbox One is strongest. But not strong enough to surpass the PS4.
 
M

Madness

Member
Percy said:
If Sony instituted this then I'm surprised they felt any reaction was needed tbh.
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Xbox One has been steadily catching up in the markets where Xbox 360 was dominant last gen ie. US, Canada, UK, Australia etc. A lot of PS4 global dominance comes from sheer control of Japan and non-UK EU. Otherwise sales are close in NA/UK again. I predict Xbox One will again have a strong holiday as they ramp up the Halo 5 and Black Ops 3 marketing machine.
 
N

Nightengale

Member
Madness said:
Xbox One has been steadily catching up in the markets where Xbox 360 was dominant last gen ie. US, Canada, UK, Australia etc. A lot of PS4 global dominance comes from sheer control of Japan and non-UK EU. Otherwise sales are close in NA/UK again. I predict Xbox One will again have a strong holiday as they ramp up the Halo 5 and Black Ops 3 marketing machine.
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Australia? Where's the console sales update for Australia sales?
 
O

Opus Angelorum

Member
Scientificreason said:
In many parts of europe it is, even worse, but uk was always the only other territory x1 managed to stay competitive.

Who claimed it was that in the UK?
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gtj1092 said:
No one ever said that. Maybe in Europe. You seem very troubled by this. Xbox is doing fine in the UK/US you can breathe easy.
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Nightengale said:
Europe =/= UK.

UK, the last known figure was around 1.5 : 1, and it was that way since launch till around pre-September 2014. This ratio doesn't take into account holiday or post-holiday performances though.
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Y2Kev said:
Who claimed 4:1 In the UK? Why so pressedT?
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Mokubba said:
Wasn't that Spain ?
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I meant more the perception that it was being outsold by 3 or 4 times in general, even though UK =/= Europe.
 
N

Nightengale

Member
Opus Angelorum said:
I meant more the perception that it was being outsold by 3 or 4 times in general, even though UK =/= Europe.
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Perception? Get the fuck outta here, we don't deal in Republic Credits (anecdotal bullshit) in the Outer Rims. Gold peggets ( real stats MCVUK console sales milestones) only.
 
P

pastrami

Member
Madness said:
Xbox One has been steadily catching up in the markets where Xbox 360 was dominant last gen ie. US, Canada, UK, Australia etc. A lot of PS4 global dominance comes from sheer control of Japan and non-UK EU. Otherwise sales are close in NA/UK again. I predict Xbox One will again have a strong holiday as they ramp up the Halo 5 and Black Ops 3 marketing machine.
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You are going to have to define steadily catching up because the PS4 has outsold the XBox One in every NPD this year so far.
 
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