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UK Software Sales (1st Half 2015)

bj00rn_

Banned
So only Xbox and PS4 actually doing well.

Well, I don't know much about the UK market, but I mean, judging the PC market on physical media these days is not the way.. The global PC software industry has been steadily growing for many recent years, and last I heard it still is. And most of it is digital downloads.
 
Ehh I see gears forza and halo being relatively big sellers and then you add 3rd parties which both consoles will get, so I'm not sure about it getting that big. This year at least

Gears is not coming out this year, and Forza is not a big franchise. Halo, sure. But then the PS4 is almost certainly getting a price-cut this year and has that marketing and content partnership with Star Wars Battlefront, so I could easily see the gap getting bigger by the year's end.

You are right that Xbone seems to pull sales back around around Christmas time, but I am pretty sure Sony has learnt their lesson from last year when they let their rival close the gap. Hence the certain price-cut and no doubt better bundle deals this coming Xmas.
 
This chart is so useless sadly :(

No digital and most sales in the UK come from online retrails only, amazon uk, bannedongaftoo.col.uk, TGC etc.

No one is tracking those and those have the most sales.
And lets not forget maybe the biggest 2 of them all, minecraft sales and specially the Rasp version because Rasp is super popular in the UK among kids right now.

And second Stream off course.
 

Chobel

Member
PS4 software sales is 30% more than XBO's. PS4 userbase is also around 30% more than than XBO, so basically software attach rate is basically the same (for 1st half 2015).

Surprised this is the case when PS4 had two major exclusives (Bloodborne and The Order) and a major 3rd party marketing partnership (Batman). It should be more than 30% difference.


EDIT: Fuck, bundled software is also counted in UK, this changes everything.
 
PC in the UK isn't very popular, right?..

I'd say it's more that most of us are running on steampower really. Only place you can get PC games are from GAME and their prices can be dire sometimes, and if this doesn't include amazon, there aren't really other places to go anymore.
 

blakep267

Member
Gears is not coming out this year, and Forza is not a big franchise. Halo, sure. But then the PS4 is almost certainly getting a price-cut this year and has that marketing and content partnership with Star Wars Battlefront, so I could easily see the gap getting bigger by the year's end.

You are right that Xbone seems to pull sales back around around Christmas time, but I am pretty sure Sony has learnt their lesson from last year when they let their rival close the gap. Hence the certain price-cut and no doubt better bundle deals this coming Xmas.
Gears remastered is coming out and topped the Amazon pre order charts along with rare replay( during e3 and I know Amazon charts. Just using it as an example) And forza is absolutely big in the UK. Plus it's getting a bundle Halo is going to do major numbers, COD is still associated with the Xbox regardless of marketing deals. And Battkefront is a shooter so it's probably also going to do well on the Xbox
 

Bruno MB

Member
Bruno,

Will you be doing unit sales breakdown for each publisher?

I wasn't initially planning to do it :p

3lZAhbu.png


It's worth noting that Bandai Namco Entertainment (490,820 units) should be the 8th or even the 7th biggest publisher by volume since we are missing 3 months of sales.
 

ZhugeEX

Banned
I wasn't initially planning to do it :p

hRCNbrT.png


It's worth noting that Bandai Namco Entertainment (490,820 units) should be the 8th or even the 7th biggest publisher by volume since we are missing 3 months of sales.

Oh wow, you actually did it haha! Amazing! Without people like you there would be no point in me visiting GAF. This is what I love about the community here.

Anyway, those are some low numbers, do we need to scale them up for 100%? Or does GfK do that now? I do wonder how many of those Take Two sales come just from GTA 5 haha.

Also no Koei Tecmo makes me disappointed lol.
 

geordiemp

Member
This chart is so useless sadly :(

No digital and most sales in the UK come from online retrails only, amazon uk, bannedongaftoo.col.uk, TGC etc.

No one is tracking those and those have the most sales.
And lets not forget maybe the biggest 2 of them all, minecraft sales and specially the Rasp version because Rasp is super popular in the UK among kids right now.

And second Stream off course.

Do retail sales only include instore ?

Would not be surprised if sales were double what is reported if that is true. Who buys games in stores ?

Would not be surprised if Amazon Uk sold more games than Game.

Also retail outlets like Game and Zavvi also sell online, are those counted ?
 

Bruno MB

Member
Oh wow, you actually did it haha! Amazing! Without people like you there would be no point in me visiting GAF. This is what I love about the community here.

Anyway, those are some low numbers, do we need to scale them up for 100%? Or does GfK do that now? I do wonder how many of those Take Two sales come just from GTA 5 haha.

Also no Koei Tecmo makes me disappointed lol.

I just couldn't say no to someone that has contributed so much to GAF sales-age :)

These numbers are extrapolated to 100% of the market.

Grand Theft Auto V accounts for almost 55% of Take-Two Interactive sales.

[1H 2015] Take-Two Interactive - 958,846
[1H 2015] Grand Theft Auto V - 516,072 (missing one week of tracking)

This is the most recent LTD sales number we have.

[Week 25, 2015] Grand Theft Auto V (Take-Two Interactive) - 8,266 / 5,527,778 (-4%)
 

Miles X

Member
Take away the exclusives (Bloodborn, Order, MLB, Screamrider) and I imagine the PS4/XB1 figures are even, which is odd because PS4 multiplats are always far ahead. I'm guessing XB1 exclusives from last year are still doing well.

XB1 has loads of exclusives this holiday tho, so will be interesting to see which ends up on top. Halo always does gangbusters in the UK.
 

Welfare

Member
Warner Bros. is eating now.

Surprised that January was the strongest month for software sales for the Xbox One. Thought June would be bigger.
 

Loudninja

Member
Take away the exclusives (Bloodborn, Order, MLB, Screamrider) and I imagine the PS4/XB1 figures are even, which is odd because PS4 multiplats are always far ahead. I'm guessing XB1 exclusives from last year are still doing well.

XB1 has loads of exclusives this holiday tho, so will be interesting to see which ends up on top. Halo always does gangbusters in the UK.
Why would you take something away?

Also MLB games dont do anything in Europe.
 

Withnail

Member
Gears is not coming out this year, and Forza is not a big franchise. Halo, sure. But then the PS4 is almost certainly getting a price-cut this year and has that marketing and content partnership with Star Wars Battlefront, so I could easily see the gap getting bigger by the year's end.

You are right that Xbone seems to pull sales back around around Christmas time, but I am pretty sure Sony has learnt their lesson from last year when they let their rival close the gap. Hence the certain price-cut and no doubt better bundle deals this coming Xmas.

No, MS didn't close the gap in the UK at all, in fact the gap got wider to PS4 last Christmas.

[PS4] was also the best-selling console in the final week of the year and the best-selling across November and December combined, although it has previously been claimed that Xbox One was the best-selling machine in November alone.

Source: http://www.mcvuk.com/news/read/ps4-was-the-uk-s-best-selling-console-in-2014/0143505
 

Kill3r7

Member
I wasn't initially planning to do it :p

3lZAhbu.png


It's worth noting that Bandai Namco Entertainment (490,820 units) should be the 8th or even the 7th biggest publisher by volume since we are missing 3 months of sales.


Good stuff. I knew Warner was having a great year so far but surprised by the EA numbers.
 
The reported period for the month of May was from April 26th to May 23rd, Splatoon hadn't been released yet.

Around 40 - 45% of June Wii U software sales belonged to Splatoon.

Edit: March was a 5 week month, the weekly average is nearly identical to other months with the exception of January and June.
Ah I see. Those make more sense than my thoughts.

This chart is so useless sadly :(

No digital and most sales in the UK come from online retrails only, amazon uk, bannedongaftoo.col.uk, TGC etc.

No one is tracking those and those have the most sales.
And lets not forget maybe the biggest 2 of them all, minecraft sales and specially the Rasp version because Rasp is super popular in the UK among kids right now.

And second Stream off course.
You can say Shopto...only the URL is banned.

Online retailers not counting? That isn't what chart-track say:
The methodology used across all GfK Chart-Track's services is continuous quantitative retail research. GfK Chart-Track reports are based on retail/web sales where the data is captured electronically each day via EPoS systems.
I heard either a 90% or 95% of retail figure describes their coverage in the past but can't find reference to it.

As for what retailers are covered? Keep an eye on unusual deals followed by unusual chart spikes (sometimes these might be the tail end of hardware specific charts) for some clues. A good example would be Pokemon White 2 a few months ago which shows that Argos is tracked. I know back in the day when play.com was a retailer (rather than a marketplace) they were tracked too. Speaking of marketplaces. I don't expect those to be tracked as they can include used etc...

Retail PC > Wii U.

WOW.
Time for some better thoughts on these kind of things (as fun as LOL Nintendoom 64 is). This is based on my reading of the numbners presented (so could be misunderstanding). Nintendo are the provisionally* 6th biggest publisher notably beating Microsoft and Sony Computer Entertainment. You might think how is that right if the platform-wide software sales are so bad and the retail presence on life support? It is simple; consider Nintendo are practically the only Wii U publisher and are a major 3DS publisher. On the other hand this isn't totally good news for Nintendo as few third parties means few third party royalties. Or to put it another way, while Sony is getting royalties on over 3 million sales while Nintendo is getting that on around 1/10th of that.

*-Bruno's Chart is missing some Bamco data.
 

ZhugeEX

Banned
I just couldn't say no to someone that has contributed so much to GAF sales-age :)

These numbers are extrapolated to 100% of the market.

Grand Theft Auto V accounts for almost 55% of Take-Two Interactive sales.

[1H 2015] Take-Two Interactive - 958,846
[1H 2015] Grand Theft Auto V - 516,072 (missing one week of tracking)

This is the most recent LTD sales number we have.

[Week 25, 2015] Grand Theft Auto V (Take-Two Interactive) - 8,266 / 5,527,778 (-4%)

Says the guy who posts every PAL thread and has contributed more than I ever have!

Thanks for confirming, really shows how GTA V is just a beast sales wise compared to everything else, and the game didn't even release this year!!!

It's interesting how well Warner bro's have done this year, I don't think they've done this well before.

I heard either a 90% or 95% of retail figure describes their coverage in the past but can't find reference to it.

It's about ~90% of total retail market.

NPD is between 90% to 95%.

Chartz is 0%
 
Overall software sales:

1H 2015 - 9,339,305
1H 2014 - 10,697,000
1H 2013 - 11,340,000
1H 2012 - 13,752,016
1H 2011 - 21,925,509 (as of July 16th, 2011)

Japan 1H 2015 (Media Create)-15.800.000

got quite a way to go there

though too bad we'll never get software numbers like this for other European countries
 

BKK

Member
Thanks Bruno.

Chart-Track cover all the major online retailers, estimated 95% coverage.

http://www.chart-track.co.uk/index.jsp?c=p/software/uk/retail/index.jsp

Retail Panel

Data is collected each week from the following retailers and websites, representing 95% of the UK entertainment software market:

Amazon.co.uk
Argos
ASDA
Base.com
Brighthouse
Carphone Warehouse
Dabs.com
Game
Games Centre
Grainger Games
HMV
Independents
John Lewis
Morrisons
Office Depot
Play.com
QVC
Sainsburys
Shop Direct
***********
SimplyGames.com
Staples
Tesco
TheHut.com
WH Smith
Xbite
Zavvi.co.uk
 
Gears is not coming out this year, and Forza is not a big franchise. Halo, sure. But then the PS4 is almost certainly getting a price-cut this year and has that marketing and content partnership with Star Wars Battlefront, so I could easily see the gap getting bigger by the year's end.

You are right that Xbone seems to pull sales back around around Christmas time, but I am pretty sure Sony has learnt their lesson from last year when they let their rival close the gap. Hence the certain price-cut and no doubt better bundle deals this coming Xmas.

Pull sales back? Sony already won last Christmas.
 
Japan 1H 2015 (Media Create)-15.800.000

got quite a way to go there

though too bad we'll never get software numbers like this for other European countries

I would suspect that digital has higher share of the total sales in UK but even factoring that it's still sizable gap.
 

kyser73

Member
Thank you for those figures.

While the average between PS4 and XB1 is just over 100,000 per month in favour of PS4 the trend over the period is widening also in favour of PS4.

I know the UK has historically had a strong XBOX following so it will be interesting to see if that trend continues

Only last gen. PS1&2 dominated UK gaming. UK is historically Sonyland, same as Continental Europe.
 
How did In miss the retail panel page of the chart-track website?

Japan 1H 2015 (Media Create)-15.800.000

got quite a way to go there
You can't just look at numbers alone here. Consider the UK has approximately 50% the population as Japan (64mm vs 127mm). The UK sales are 58% of Japans (i.e. games sold per population is higher in UK).

The counter argument would be, Japanese sales are not exactly their finest currently as that market is heavily shifting away from retail. Is the same thing happening to the UK or is gaming dying out?
 
I just couldn't say no to someone that has contributed so much to GAF sales-age :)

Says the guy who posts every PAL thread and has contributed more than I ever have!

You guys are both great. I really enjoy reading your contributions and sales analysis/breakdown. It's probably the best insight to videogame sales figures anywhere on the web for people who aren't privy to Steam/NPD sales data.

The counter argument would be, Japanese sales are not exactly their finest currently as that market is heavily shifting away from retail. Is the same thing happening to the UK or is gaming dying out?

In my experience gaming is as healthy here as it ever has been. You probably have more people than ever playing mobile games, but unlike Japan that's not taken anything noticeable away from the home console market.
 
Shows the increase in digital sales.

Actually, the only conclusion we can reach from comparing these data points is that we can reach no conclusion. We don't know the total software sales, and we don't know the digital sales.

Without at least on of these two values, we cannot conclude anything. Digital might not at all make up for the gap, or it might eclipse physical completely at this point. There is no way to know.
 

T-0800

Member
Actually, the only conclusion we can reach from comparing these data points is that we can reach no conclusion. We don't know the total software sales, and we don't know the digital sales.

Without at least on of these two values, we cannot conclude anything. Digital might not at all make up for the gap, or it might eclipse physical completely at this point. There is no way to know.

True. But we do know that digital sales are way up on years gone by so we can't compare years 1 to 1.
 
Take away the exclusives (Bloodborn, Order, MLB, Screamrider) and I imagine the PS4/XB1 figures are even, which is odd because PS4 multiplats are always far ahead. I'm guessing XB1 exclusives from last year are still doing well.

XB1 has loads of exclusives this holiday tho, so will be interesting to see which ends up on top. Halo always does gangbusters in the UK.

If you're doing that you have to take off the Xbox exclusives, like Forza and State of Decay. Stop jumping through hoops to make the sales equal.
 

Ushay

Member
UK Retail is terrible, I haven't set foot in a GAME store in a while, I prefer hunting online for deals or buying digital.

The sales to date are surprising and much more even than I initially thought, I had the impression from GAF that X1 was doing terribly in UK.

3 : 2.3 is respectable.
 
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