Graphics make a fantastic first impression - and a trailer is easier to put together and distribute then a demo or written article. Why do you think Sega made the push for presentation and performance back in the 90s?
https://www.youtube.com/watch?v=-xbgxjjIGzo
https://www.youtube.com/watch?v=bun8tA_ksZw
Doesn't matter if it plays like shit if it looks great - and by that time they'll have your money.
Only have to remember that Dead Island trailer and how it created a fictitious impression of what the game actually was (The Last of Us in Paradise VS a sloppy borderlands with zombies game)
https://www.youtube.com/watch?v=ialZcLaI17Y
https://www.youtube.com/watch?v=-xbgxjjIGzo
https://www.youtube.com/watch?v=bun8tA_ksZw
Doesn't matter if it plays like shit if it looks great - and by that time they'll have your money.
Only have to remember that Dead Island trailer and how it created a fictitious impression of what the game actually was (The Last of Us in Paradise VS a sloppy borderlands with zombies game)
https://www.youtube.com/watch?v=ialZcLaI17Y