Is the Apple TV the secret Trojan horse in console gaming?
Apple TV has been around for a while, mostly used as a media centre for your TV, until Apple decided to extend its functionality with Airplay. At first you could only stream music & video from your iOS but until recently you can now stream iOS games using wifi.
Example of a ipad game running at HD with AirPlay on a tv
It begs the question: would the general consumer get a console if they had a ipad/Apple TV combo ? People would be up for a singular device which they can use as a handheld/home games console in one using a Apple TV to breach the gap into the living room.
The only problem the uptake of the Apple TV is far less than other apple products, but its a major threat to console game as was the iphone/ipod to handheld gaming. People didnt want to carry two devices around with them. The iPhone was the perfect balance for most people, being a mobile phone as well as a handheld console. Compare that to handhelds and only Sony has tried to branch out with the Playstation branded shop for mobile phones.
Its one of the reasons why Sony & Microsoft had tried to make there devices more media centric they know games just cant cut it anymore for a games console - we saw the massive revamp of the Xbox GUI and how it puts more on a focus on Bing/Media as well as Gabe Newells Steambox project to stop Apple dominating the living room.
You can argue that that console developers would still make games for console, but considering theres already plans for the iPad to get physical controls its not long before the tide changes direction - add to the fact that there are thousands of games (or varying quality) already on the app store theres very little reason why console games cannot come to the ipad/iphone.
So right now I can see three things happening for apple to promote the Apple TV to the living room:
- Apple creating a TV which integrates the Apple TV functionality and airplay
- Or considering how damn cheap the Apple TV is that Apple might bundle it with the iPad/iPhone.
- Apple certifying TV manufacturers as Air Play devices
Apple TV has been around for a while, mostly used as a media centre for your TV, until Apple decided to extend its functionality with Airplay. At first you could only stream music & video from your iOS but until recently you can now stream iOS games using wifi.
Example of a ipad game running at HD with AirPlay on a tv
It begs the question: would the general consumer get a console if they had a ipad/Apple TV combo ? People would be up for a singular device which they can use as a handheld/home games console in one using a Apple TV to breach the gap into the living room.
The only problem the uptake of the Apple TV is far less than other apple products, but its a major threat to console game as was the iphone/ipod to handheld gaming. People didnt want to carry two devices around with them. The iPhone was the perfect balance for most people, being a mobile phone as well as a handheld console. Compare that to handhelds and only Sony has tried to branch out with the Playstation branded shop for mobile phones.
Its one of the reasons why Sony & Microsoft had tried to make there devices more media centric they know games just cant cut it anymore for a games console - we saw the massive revamp of the Xbox GUI and how it puts more on a focus on Bing/Media as well as Gabe Newells Steambox project to stop Apple dominating the living room.
You can argue that that console developers would still make games for console, but considering theres already plans for the iPad to get physical controls its not long before the tide changes direction - add to the fact that there are thousands of games (or varying quality) already on the app store theres very little reason why console games cannot come to the ipad/iphone.
So right now I can see three things happening for apple to promote the Apple TV to the living room:
- Apple creating a TV which integrates the Apple TV functionality and airplay
- Or considering how damn cheap the Apple TV is that Apple might bundle it with the iPad/iPhone.
- Apple certifying TV manufacturers as Air Play devices