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Keywords tried to make a game using GenAI but said the tech was 'unable to replace talent'

Draugoth

Gold Member
Keywords_Header.png


Global service provider Keywords, which recently worked on acclaimed projects like Alan Wake 2, Baldur's Gate 3, and The Legends of Zelda: Tears of the Kingdom, conducted an experiment last year. The company tried to make a 2D video game relying solely on generative AI (GenAI) tools and technology. The R&D initiative was dubbed 'Project Ava' and saw a team, initially from Electric Square Malta, evaluate and leverage over 400 (unnamed) tools to understand how they might "augment" game development.

As detailed in the company's latest fiscal report, however, the project ultimately proved that while some generative AI tools might simplify or accelerate certain processes, they are currently "unable to replace talent."

"Over the six-month process, the team shared their findings across the Group, highlighting where GenAI has the potential to augment the game development process, and where it lags behind," explained Keywords CEO Bertrand Bodson.

"Whilst the project team started small, it identified over 400 tools, evaluating and utilizing those with the best potential. Despite this, we ultimately utilized bench resource from seven different game development studios as part of the project, as the tooling was unable to replace talent.

"One of the key learnings was that whilst GenAI may simplify or accelerate certain processes, the best results and quality needed can only be achieved by experts in their field utilizing GenAI as a new, powerful tool in their creative process."

via Gamedeveloper
 
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" the best results and quality needed can only be achieved by experts in their field utilizing GenAI as a new, powerful tool in their creative process"

Yep.

It is overwhelming because you feel that it is a never-ending learning process, and you are always catching up. However, I believe that people who use GenAI solely to make easy money will soon realize that there is no money to be made or that the process itself is not fulfilling enough to justify the effort required to make something truly worthwhile
 

Dacvak

No one shall be brought before our LORD David Bowie without the true and secret knowledge of the Photoshop. For in that time, so shall He appear.
I mean, give it time.

Last year we couldn’t generate realistic fingers. This year we have realistic, temporally-stable video clips with just a few short words.

AI in its current form is obviously only good as a tool that can later be refined in a more classic way. But I have no doubt we’ll continue to see rapid and fantastical improvements over just the next few years. What’ll things be like in 10-20 years?
 
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