Beyond the money, Bollore and Vivendi executives bring zero gaming expertise or marketing muscle to the table. They see games as another vertical to help them deliver on their vision to be a European media powerhouse, whatever that means. Before Bollore took effective control of Vivendi, it used to own a controlling stake of the best video games company in the world, Activision Blizzard. But it sold it off for a low price. It's rich to see it get religion about gaming's potential now.
In reality Vivendi is now simply a holding company for Bollore's family, with little strategy guiding its moves. After closing the strategically nonsensical Havas deal, Vivendi will be a conglomerate owning the world's biggest music label, a French pay-television operator, an ad agency, and stakes in Telecom Italia and Mediaset. Video games totally makes sense in there, right? Right.